Significant public funds are invested in low carbon advisors to support small- and medium-sized enterprises to reduce carbon emissions on a regional basis. Little research has been conducted on their experiences and practices, nor their place within the context of local business support policy. Findings draw on interviews with 19 advisors in the UK as well as the author’s four years’ experience as an environmentally focused business support practitioner. Establishing and sustaining engagements with small- and medium-sized enterprises on the topic of pro-environmental behaviours is a multifaceted problem. Advisors typically approach businesses with promises of cost savings rather than using environmental messaging and focus their resources on the provision of building energy audits and technical advice. Advisors rarely engage small- and medium-sized enterprises in values-based discussions or by seeking to understand how and why energy is used in the course of everyday business practices. The paper argues that face-to-face meetings could be better utilised if ‘softer’ skills were deployed alongside technical expertise. It discusses the limitations of growth-focused support in the context of environmental objectives and calls for a shift in the culture of advice-giving, supported by social scientifically informed policy.
Local Economy: The Journal of the Local Economy Policy Unit – SAGE
Published: Jan 1, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera