Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/sage/issues-in-marketing-s-use-of-multi-attribute-attitude-models-VIQSmTf5wq
References (67)
-
(1973)
Theories of Attitude Structure and Change, -
Joel Cohen, M. Houston (1971)
The structure of consumer attitudes: the use of attribute possession and importance scores. BEBR No. 2 -
(1972)
Attitude Change and Choice Behavior in New Product Introduction," unpublished doctoral disserta -
Neil Beckwith, D. Lehmann (1973)
The Importance of Differential Weights in Multiple Attribute Models of Consumer AttitudeJournal of Marketing Research, 10
-
J. Myers, M. Alpert (1968)
Determinant Buying Attitudes: Meaning and MeasurementJournal of Marketing, 32
-
P. Wright (1973)
Analyzing consumer judgment strategies : paradigms, pressures and priorities -
(1971)
Relationship Between Cogni- tive Models of Choice and Non-Metric Multi-dimensional Scaling," Proceedings -
P. Green, Y. Wind, A. Jain (1972)
Consumer Menu Preference: an Application of Additive Conjoint Measurement -
M. Tuck (1973)
Fishbein Theory and the Bass-Talarzk ProblemJournal of Marketing Research, 10
-
(1972)
Recent Approaches to the Modeling of Individuals' Subjective Evaluations," paper presented at the Attitude Research Conference -
H. Krugman (1965)
THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENTPublic Opinion Quarterly, 29
-
(1972)
Toward an Integrated Use of Expectancy-Value Attitude Models -
R. Moinpour, D. MacLachlan (1971)
The Relations Among Attribute and Importance Components of Rosenberg-Fishbein Type Attitude Model: an Empirical Investigation -
(1971)
An Experimental Investigation of Attribute Importance -
(1971)
Analysis of Store Preference: The Fish- bein Formulation versus the Multidimensional Scaling Ap- proach," unpublished honors -
E. Pessemier, N. Baker (1971)
Project and program decisions in research and developmentR & D Management, 2
-
(1970)
Salience and Valence," paper pre- sented at the Attitude Research Workshop -
F. Bass, E. Pessemier, D. Lehmann (1972)
An experimental study of relationships between attitudes, brand preference, and choiceSystems Research and Behavioral Science, 17
-
M. Rosenberg (1956)
Cognitive structure and attitudinal affect.Journal of abnormal psychology, 53 3
-
R. Moinpour, James Wiles (1972)
An Approach to the Resolution of Multicolinearity in the Attribute Structure of Attitudes -
(1972)
Institute Paper No. 409, Institute for Research in the Behavioral, Economic and Management Sciences -
(1972)
Evaluation Process Models: Objective and Subjective Comparisons -
Peter Sampson (1972)
Using the Repertory Grid TestJournal of Marketing Research, 9
-
(1971)
Cognitive Models of Attitude Structure: Value Importance is Important -
(1971)
Toward a Comprehensive View of the Attitude-Behavior Relationship: The Use of Multiple-Set Canonical Analysis," Proceedings -
E. Pessemier, H. Root (1973)
The Dimensions of New Product PlanningJournal of Marketing, 37
-
G. Fischer (1972)
Four Methods for Assessing Multi-attribute Utilities: An Experimental Validation -
F. Winter (1972)
A laboratory experimental study of the dynamics of attitude and choice behavior -
(1972)
Comments on the Role of Summated Attribute Models in the Central Processing of Information -
L. Anderson, M. Fishbein (1965)
PREDICTION OF ATTITUDE FROM THE NUMBER, STRENGTH, AND EVALUATIVE ASPECT OF BELIEFS ABOUT THE ATTITUDE OBJECT: A COMPARISON OF SUMMATION AND CONGRUITY THEORIES.Journal of personality and social psychology, 2
-
R. Lutz (1972)
Investigating the Feasibility of Personalized Rapid transit: an Experimental Approach -
G. Day (1972)
Evaluating Models of Attitude StructureJournal of Marketing Research, 9
-
(1970)
A User's Guide to Fishbein, -
(1972)
A Discussion of Unresolved Issues in Belief-Attitude Models," paper presented at the ACRI -
Joel Cohen, M. Houston (1972)
Cognitive Consequences of Brand LoyaltyJournal of Marketing Research, 9
-
Joel Cohen, M. Fishbein, O. Ahtola (1972)
The Nature and Uses of Expectancy-Value Models in Consumer Attitude ResearchJournal of Marketing Research, 9
-
D. Lehmann (1971)
Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 8
-
(1969)
Attitude as a Function of Evaluative Be- liefs," paper presented at the AMA Conference -
G. Hughes, J. Guerrero (1971)
Testing Cognitive Models through Computer-Controlled ExperimentsJournal of Marketing Research, 8
-
F. Kraft, Donald Granbois, John Summers (1973)
Brand Evaluation and Brand Choice: A Longitudinal StudyJournal of Marketing Research, 10
-
(1973)
Market Structure Modeling Via Clustering and Discriminant Analysis," Institute Paper No. 407, Institute for Research in the Behavioral -
G. Haines, J. Howard, J. Sheth (1970)
The Theory of Buyer Behavior.Journal of the American Statistical Association, 65
-
(1972)
An Empirical Investigation of Expectancy-Like Models in Marketing -
J. Sheth, W. Talarzyk (1971)
Relative contribution of perceived instrumentality and value importance components in determining attitudes / BEBR No. 15 -
D. Montgomery (1975)
New Product Distribution: An Analysis of Supermarket Buyer DecisionsJournal of Marketing Research, 12
-
A. Tversky (1972)
Elimination by aspects: A theory of choice.Psychological Review, 79
-
W. Talarzyk (1972)
A Reply to the Response to Bass, Talarzyk, and ShethJournal of Marketing Research, 9
-
F. Bass, W. Wilkie (1973)
A Comparative Analysis of Attitudinal Predictions of Brand PreferenceJournal of Marketing Research, 10
-
J. Sheth (1972)
Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude ResearchJournal of Marketing Research, 9
-
(1969)
Perspectives in Attitude Research: Methods and Applications, -
H. Einhorn, Nicholas Gonedes (1971)
An exponential discrepancy model for attitude evaluationSystems Research and Behavioral Science, 16
-
P. Green, Y. Wind, F. Carmone (1972)
Subjective evaluation models and conjoint measurementSystems Research and Behavioral Science, 17
-
J. Davidson (1972)
Forecasting Demand For a New Mode of Transportation -
John Fiedler (1972)
Condominium Design and Pricing: a Case Study in Consumer Trade-Off Analysis -
R. Heeler, M. Kearney, Bruce Mehaffey (1973)
Modeling Supermarket Product SelectionJournal of Marketing Research, 10
-
G. Hughes (1971)
Attitude measurement for marketing strategies -
Joel Cohen, O. Ahtola (1971)
An Expectancy X Value Analysis of the Relationship Between Consumer Attitudes and Behavior -
(1970)
Comparison of an Attitude Model and Coombsian Unfolding Analysis for the Prediction of Individual Brand Preference -
F. Bass (1972)
Fishbein and Brand Preference: A ReplyJournal of Marketing Research, 9
-
(1972)
Multi-Attribute Choice Theory-A Review and Analysis," paper presented at the ACRI -
F. Bass, W. Talarzyk (1972)
An Attitude Model for the Study of Brand PreferenceJournal of Marketing Research, 9
-
Gilbert Churchill (1972)
Linear Attitude Models: A Study of Predictive AbilityJournal of Marketing Research, 9
-
Flemming Hansen (1969)
Consumer Choice Behavior: An Experimental ApproachJournal of Marketing Research, 6
-
W. Wilkie, Rolf Weinreich (1972)
Effects of the Number and Type of Attributes Included in an Attitude Model: More Is Not Better -
P. Schönemann, Ming‐mei Wang (1972)
An individual difference model for the multidimensional analysis of preference dataPsychometrika, 37
-
M. Alpert (1971)
Identification of Determinant Attributes: A Comparison of MethodsJournal of Marketing Research, 8
-
J. Sheth, W. Talarzyk (1972)
Perceived Instrumentality and Value Importance as Determinants of AttitudesJournal of Marketing Research, 9
- Publisher
- SAGE
- Copyright
- © 1973 American Marketing Association
- ISSN
- 0022-2437
- eISSN
- 1547-7193
- DOI
- 10.1177/002224377301000411
- Publisher site
- See Article on Publisher Site
Abstract
The simplistic form of linear compensatory attitude modeling includes a number of significant research questions involving concepts, measurement, and analysis. Results and conclusions of marketing research on the model are summarized for each issue and directions for further development are suggested.
Journal
Journal of Marketing Research – SAGE
Published: Nov 1, 1973