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Issues and Advances in Segmentation Research

Issues and Advances in Segmentation Research The author reviews the current status and recent advances in segmentation research, covering segmentation problem definition, research design considerations, data collection approaches, data analysis procedures, and data interpretation and implementation. Areas for future research are identified. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research SAGE

Issues and Advances in Segmentation Research

Journal of Marketing Research , Volume 15 (3): 21 – Aug 1, 1978

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References (98)

Publisher
SAGE
Copyright
© 1978 American Marketing Association
ISSN
0022-2437
eISSN
1547-7193
DOI
10.1177/002224377801500302
Publisher site
See Article on Publisher Site

Abstract

The author reviews the current status and recent advances in segmentation research, covering segmentation problem definition, research design considerations, data collection approaches, data analysis procedures, and data interpretation and implementation. Areas for future research are identified.

Journal

Journal of Marketing ResearchSAGE

Published: Aug 1, 1978

There are no references for this article.