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34/ Journal of General Management Lawrence S. Welch and Reijo Luostarinen Over the last two decades there has been growing interest in the international operations of business companies. Academic activity in the area has both stimulated and been stimulated by the many strands of concern - for example, the business iirms themselves, with a concern to make such operations more effective and efficient in a more competitive global environment; governments, with a concern to ensure that the overall process has a positive effect on the national interest; and trade unions, with a concern about the impact on working conditions, wages and their own power. At the outset much academic interest and analysis focused on the multinational corporation. Studies s\lch as Servan Schreiber's [1] American Challenge alerted governments and others to the already extensive inter national operations of these companies. Much of the academic research in the early stages was involved with documenting and explaining the spread of multinational corporations, and assessing their impact, with an emphasis on their foreign investment activities. This was retlected in a spate of studies of foreign investment in various recipient countries [2J [3] [41. However, much of the early research took the multinational, or
Journal of General Management – SAGE
Published: Dec 1, 1988
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