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Implementing University/Academicians’ Social Responsibility Conceptual Framework in Medical Colleges

Implementing University/Academicians’ Social Responsibility Conceptual Framework in Medical Colleges Commentary Annals of Neurosciences Implementing University/Academicians’ 26(3–4) 8–9, 2019 © 2020 Indian Academy of Neurosciences Social Responsibility Conceptual Reprints and permissions: in.sagepub.com/journals-permissions-india DOI: 10.1177/0972753120923166 Framework in Medical Colleges journals.sagepub.com/home/aon 1 2 1 Amarjeet Singh , Akshay Anand , and Nidhi Jaswal Corporate social responsibility (CSR) concept has its roots in patient care. They hardly have a direct one to one contact philanthropy. Now, it has become a necessity for a successful and shape the relationship with the society at large. Being business. In 21st century, the focus is upon the ways in which an education and research institute, Postgraduate Institute any business, on a voluntary basis, may contribute to sustain of Medical Education and Research (PGIMER) caters to a the development scenario by proactively participating in good number of students, fellows, staff, and faculty members. solving various society level issues. A crucial CSR dimension Given its vast reach and captive audience of young students is the mode of interaction of enterprises with their staff, clients, and professionals, introducing a concept of USR/ASR can be community, NGOs, civic authorities, etc. CSR involves one of the most cost effective investments PGIMER can make the commitment by business enterprises for economic to improve the relationships with patients and community development such that it improves the living standards of members while simultaneously retaining and nurturing the the employees as well as their families besides development highest standards of service, education and research. of neighborhood and the community. CSR is an important One such example of ASR initiative is from the tool of value addition in business management, which Neuroscience Research Lab of the institute. For more than fulfills its obligation to the societal welfare by protecting the 233 weeks their volunteers have been dedicating 2 h every environmental resources affected by its anticipated actions week in actively cleaning the areas in and around the institute and policies. complex. Their goal was not only to create and sustain cleaner This concept has not been incorporated into institutions and healthier environment around the institute but also to of learning and thus needs to be applied to academic bring positive changes among people working in the institute, institutions also, since these are important parts of our society. patients and their relatives from northern India who seek Universities are, now, expected to contribute constructively treatment at this reputed Institute. Volunteers interact with to social development transcending all barriers. University the weekly assembly, educating them about the importance of Social Responsibility (USR) seeks to develop and strengthen hygienic surroundings in preventing diseases. The importance societal commitment. It also encourages active citizenship of self-hygiene and clean surroundings is highlighted through among the students and the academic staff. Besides their demonstration of correct method of hand washing, coughing, routine academic activities, they need to be encouraged and its linkage to prevention of communicable diseases. to work for service provision to the neighborhood and to Their work has motivated onlookers resulting in a drastic promote commitment for holistic sustainable development change in the vicinity of the institute. A dumping area was with a focus on ecological, environmental aspects. As such, changed into a garden. Several dustbins were installed at the academic institutions have a tremendous potential to give a pavement where people used to litter the waste on the street. sense of direction to students and society, enabling them to New urinals were also built near the wall of PGIMER with accord social relevance and kindle societal interest. Here, universities are expected to be flexible enough to adapt locally and respond to various changes so as to meet the postmodern world challenges. This way, these will be able to Department of Community Medicine and School of Public Health, PGIMER, Chandigarh. catalyze the change dynamics favorably. Universities need to Department of Neurology, PGIMER, Chandigarh. improve the students’ involved and dedicated response to the Corresponding author: societal needs. Amarjeet Singh, Department of Community Medicine and School of Public By implication, this concept may also apply to hospitals/ Health, PGIMER, Chandigarh 160012, India. medical colleges, which, so far, were mainly concerned with E-mail: dramarjeet56@gmail.com Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution- NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). Singh et al. 9 the help of volunteers. A foot path was made through the institute. Already, our humble contributions on the issue are uploaded on the PGI website, under the icon of ‘‘Public lawns by authorities in order to prevent people from walking Forum,’’ drop down menu in patient empowerment section. on grass after consistent awareness programs focused around Here, our collaborative work with Obstetrics and Gynecology, this area. Orthopedic, and Surgery departments has been summarized. Encouraged by this initiative, the Department of The whole idea of ASR/ISR is that all of us should not Community Medicine and School of Public Health, PGIMER, just remain itinerant members of the institute/medical college. Chandigarh have mooted a concept of “Academicians’ Social We gain knowledge, training, recognition, and our livelihood Responsibility” (ASR) and institutional social responsibility from the institute. In addition to our assigned tasks, we should (ISR) within and around the campus since November 1, 2019. also work to develop and promote healthy and sustainable The SOPs are being worked out under the guidance of Dean policies and planning throughout the institute for the overall (academics) of the institute. The initiative proposes to harness, benefit of the society. The moot question is… WHAT WE harvest, and nurture the vast (but so far unutilized) potential GIVE BACK to it and to the society. ASR/USR concept will of the students and staff of the department for enhancement provide the mechanism to do that. of the image of PGIMER. The proposed venture is based on the fact that, so far, within the Department, the training of References students of Master of Public Health and Bachelor of Public 1. Vasilescua R, Barnab C, Epurec M, et al. Developing university Heath was mostly classroom-based. It is proposed to involve social responsibility: a model for the challenges of the new civil them in practical ASR/ISR activities, which will help in society. Procedia Soc Behav Sci 2010; 2: 4177–4182. improving PGI’s impact. It is also proposed to develop a plan to enhance the quality of physical, social and mental 2. Anand A, Banik A, Minhas G, et al. Creating a role model environment of the institute. This venture also includes for “Academicians” Social Responsibility (ASR) synergizing with Swachh Bharat Abhiyaan: a campus hygiene initiative by enhancement of the patient/caregivers’ satisfaction through PGIMER, Chandigarh. Ann Neurosci 2019; 26: 75–81. implementing the concept of “patient-centered care” in the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Annals of Neurosciences SAGE

Implementing University/Academicians’ Social Responsibility Conceptual Framework in Medical Colleges

Annals of Neurosciences , Volume 26 (3-4): 2 – Jul 1, 2019

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SAGE
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© 2020 Indian Academy of Neurosciences (IAN)
ISSN
0972-7531
eISSN
0976-3260
DOI
10.1177/0972753120923166
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Abstract

Commentary Annals of Neurosciences Implementing University/Academicians’ 26(3–4) 8–9, 2019 © 2020 Indian Academy of Neurosciences Social Responsibility Conceptual Reprints and permissions: in.sagepub.com/journals-permissions-india DOI: 10.1177/0972753120923166 Framework in Medical Colleges journals.sagepub.com/home/aon 1 2 1 Amarjeet Singh , Akshay Anand , and Nidhi Jaswal Corporate social responsibility (CSR) concept has its roots in patient care. They hardly have a direct one to one contact philanthropy. Now, it has become a necessity for a successful and shape the relationship with the society at large. Being business. In 21st century, the focus is upon the ways in which an education and research institute, Postgraduate Institute any business, on a voluntary basis, may contribute to sustain of Medical Education and Research (PGIMER) caters to a the development scenario by proactively participating in good number of students, fellows, staff, and faculty members. solving various society level issues. A crucial CSR dimension Given its vast reach and captive audience of young students is the mode of interaction of enterprises with their staff, clients, and professionals, introducing a concept of USR/ASR can be community, NGOs, civic authorities, etc. CSR involves one of the most cost effective investments PGIMER can make the commitment by business enterprises for economic to improve the relationships with patients and community development such that it improves the living standards of members while simultaneously retaining and nurturing the the employees as well as their families besides development highest standards of service, education and research. of neighborhood and the community. CSR is an important One such example of ASR initiative is from the tool of value addition in business management, which Neuroscience Research Lab of the institute. For more than fulfills its obligation to the societal welfare by protecting the 233 weeks their volunteers have been dedicating 2 h every environmental resources affected by its anticipated actions week in actively cleaning the areas in and around the institute and policies. complex. Their goal was not only to create and sustain cleaner This concept has not been incorporated into institutions and healthier environment around the institute but also to of learning and thus needs to be applied to academic bring positive changes among people working in the institute, institutions also, since these are important parts of our society. patients and their relatives from northern India who seek Universities are, now, expected to contribute constructively treatment at this reputed Institute. Volunteers interact with to social development transcending all barriers. University the weekly assembly, educating them about the importance of Social Responsibility (USR) seeks to develop and strengthen hygienic surroundings in preventing diseases. The importance societal commitment. It also encourages active citizenship of self-hygiene and clean surroundings is highlighted through among the students and the academic staff. Besides their demonstration of correct method of hand washing, coughing, routine academic activities, they need to be encouraged and its linkage to prevention of communicable diseases. to work for service provision to the neighborhood and to Their work has motivated onlookers resulting in a drastic promote commitment for holistic sustainable development change in the vicinity of the institute. A dumping area was with a focus on ecological, environmental aspects. As such, changed into a garden. Several dustbins were installed at the academic institutions have a tremendous potential to give a pavement where people used to litter the waste on the street. sense of direction to students and society, enabling them to New urinals were also built near the wall of PGIMER with accord social relevance and kindle societal interest. Here, universities are expected to be flexible enough to adapt locally and respond to various changes so as to meet the postmodern world challenges. This way, these will be able to Department of Community Medicine and School of Public Health, PGIMER, Chandigarh. catalyze the change dynamics favorably. Universities need to Department of Neurology, PGIMER, Chandigarh. improve the students’ involved and dedicated response to the Corresponding author: societal needs. Amarjeet Singh, Department of Community Medicine and School of Public By implication, this concept may also apply to hospitals/ Health, PGIMER, Chandigarh 160012, India. medical colleges, which, so far, were mainly concerned with E-mail: dramarjeet56@gmail.com Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution- NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). Singh et al. 9 the help of volunteers. A foot path was made through the institute. Already, our humble contributions on the issue are uploaded on the PGI website, under the icon of ‘‘Public lawns by authorities in order to prevent people from walking Forum,’’ drop down menu in patient empowerment section. on grass after consistent awareness programs focused around Here, our collaborative work with Obstetrics and Gynecology, this area. Orthopedic, and Surgery departments has been summarized. Encouraged by this initiative, the Department of The whole idea of ASR/ISR is that all of us should not Community Medicine and School of Public Health, PGIMER, just remain itinerant members of the institute/medical college. Chandigarh have mooted a concept of “Academicians’ Social We gain knowledge, training, recognition, and our livelihood Responsibility” (ASR) and institutional social responsibility from the institute. In addition to our assigned tasks, we should (ISR) within and around the campus since November 1, 2019. also work to develop and promote healthy and sustainable The SOPs are being worked out under the guidance of Dean policies and planning throughout the institute for the overall (academics) of the institute. The initiative proposes to harness, benefit of the society. The moot question is… WHAT WE harvest, and nurture the vast (but so far unutilized) potential GIVE BACK to it and to the society. ASR/USR concept will of the students and staff of the department for enhancement provide the mechanism to do that. of the image of PGIMER. The proposed venture is based on the fact that, so far, within the Department, the training of References students of Master of Public Health and Bachelor of Public 1. Vasilescua R, Barnab C, Epurec M, et al. Developing university Heath was mostly classroom-based. It is proposed to involve social responsibility: a model for the challenges of the new civil them in practical ASR/ISR activities, which will help in society. Procedia Soc Behav Sci 2010; 2: 4177–4182. improving PGI’s impact. It is also proposed to develop a plan to enhance the quality of physical, social and mental 2. Anand A, Banik A, Minhas G, et al. Creating a role model environment of the institute. This venture also includes for “Academicians” Social Responsibility (ASR) synergizing with Swachh Bharat Abhiyaan: a campus hygiene initiative by enhancement of the patient/caregivers’ satisfaction through PGIMER, Chandigarh. Ann Neurosci 2019; 26: 75–81. implementing the concept of “patient-centered care” in the

Journal

Annals of NeurosciencesSAGE

Published: Jul 1, 2019

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