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Image as a Factor in Tourism Development

Image as a Factor in Tourism Development as a Factor in Tourism Image Development D. HUNT JOHN Introduction consumers. This lack of is understanding image parti- The held visitors about evident states and various vacation perceptions by potential cularly among an area have influences the At least there is of little evidence may significant upon regions. attempts of that as a area tourist-recreation to describe or for that determine if matter, viability region. image, What these customers think about the identifiable do exist in the minds of potential images potential natural and of a travelers. Some are evident in the litera- environment, climate, region people exceptions or which detract from ture. In the United States Travel Service con- 1962, may shape perceptions images or contribute to successful market ducted research in Great Britain, France, development. Although a contain a wide and West Brazil, Venezuela, liexico, region may spectrum high Germany, Italy, Jap- of tourist-recreation a distorted resources, and Australia to determine the attitudes of an, quality poten- from use or detract tial travelers to the United Statcs.I The image may realizing potential study gener- economic described the United States and her citizens as optimum development. ally This article discusses a research which of from each - http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Travel Research SAGE

Image as a Factor in Tourism Development

Hunt, John D.
Journal of Travel Research , Volume 13 (3): 7 – Jan 1, 1975
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References (6)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0047-2875
eISSN
1552-6763
DOI
10.1177/004728757501300301
Publisher site
See Article on Publisher Site

Abstract

as a Factor in Tourism Image Development D. HUNT JOHN Introduction consumers. This lack of is understanding image parti- The held visitors about evident states and various vacation perceptions by potential cularly among an area have influences the At least there is of little evidence may significant upon regions. attempts of that as a area tourist-recreation to describe or for that determine if matter, viability region. image, What these customers think about the identifiable do exist in the minds of potential images potential natural and of a travelers. Some are evident in the litera- environment, climate, region people exceptions or which detract from ture. In the United States Travel Service con- 1962, may shape perceptions images or contribute to successful market ducted research in Great Britain, France, development. Although a contain a wide and West Brazil, Venezuela, liexico, region may spectrum high Germany, Italy, Jap- of tourist-recreation a distorted resources, and Australia to determine the attitudes of an, quality poten- from use or detract tial travelers to the United Statcs.I The image may realizing potential study gener- economic described the United States and her citizens as optimum development. ally This article discusses a research which of from each -

Journal

Journal of Travel Research – SAGE

Published: Jan 1, 1975

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