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Historical Research in the Journal of Macromarketing, 1981–2005

Historical Research in the Journal of Macromarketing, 1981–2005 This article examines the development of historical research in the Journal of Macromarketing during the first twenty-five years of the journal's publication. Historical research has been an important part of the journal, especially since 1994, and the journal has been instrumental in nurturing historical research in marketing. Seventy-five historical publications were reviewed. The nature and scope of that historical research in the journal is described as it has changed over time. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Macromarketing SAGE

Historical Research in the Journal of Macromarketing, 1981–2005

Journal of Macromarketing , Volume 26 (2): 15 – Dec 1, 2006

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References (95)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0276-1467
eISSN
1552-6534
DOI
10.1177/0276146706290922
Publisher site
See Article on Publisher Site

Abstract

This article examines the development of historical research in the Journal of Macromarketing during the first twenty-five years of the journal's publication. Historical research has been an important part of the journal, especially since 1994, and the journal has been instrumental in nurturing historical research in marketing. Seventy-five historical publications were reviewed. The nature and scope of that historical research in the journal is described as it has changed over time.

Journal

Journal of MacromarketingSAGE

Published: Dec 1, 2006

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