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Focus groups as social enactments: integrating interaction and content in the analysis of focus group data

Focus groups as social enactments: integrating interaction and content in the analysis of focus... This article argues that there is a need for more methodological discussions and examples upon how to include the social interaction element in analysing focus group data. It is suggested that from a practice theoretical perspective, focus group data (like other types of qualitative data) are understood as social enactments. The article gives examples of four different but related methodological tools of analysis that can help integrating interaction and content in analysing focus group enactments, namely tools from Goffman-inspired interaction analysis, conversation analysis, discourse psychology and positioning theory. The examples are unfolded on focus group data-material from a qualitative empirical research project on how Danish women cook and relate to normative issues in cooking, and the choice of specific examples of tools of analysis are linked to the specific knowledge interests of this research project. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Research SAGE

Focus groups as social enactments: integrating interaction and content in the analysis of focus group data

Qualitative Research , Volume 10 (1): 19 – Feb 1, 2010

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References (59)

Publisher
SAGE
Copyright
© 2010 The Author(s)
ISSN
1468-7941
eISSN
1741-3109
DOI
10.1177/1468794109348683
Publisher site
See Article on Publisher Site

Abstract

This article argues that there is a need for more methodological discussions and examples upon how to include the social interaction element in analysing focus group data. It is suggested that from a practice theoretical perspective, focus group data (like other types of qualitative data) are understood as social enactments. The article gives examples of four different but related methodological tools of analysis that can help integrating interaction and content in analysing focus group enactments, namely tools from Goffman-inspired interaction analysis, conversation analysis, discourse psychology and positioning theory. The examples are unfolded on focus group data-material from a qualitative empirical research project on how Danish women cook and relate to normative issues in cooking, and the choice of specific examples of tools of analysis are linked to the specific knowledge interests of this research project.

Journal

Qualitative ResearchSAGE

Published: Feb 1, 2010

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