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Estimating Nonresponse Bias in Mail Surveys

Estimating Nonresponse Bias in Mail Surveys Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research SAGE

Estimating Nonresponse Bias in Mail Surveys

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References (48)

Publisher
SAGE
Copyright
© 1977 American Marketing Association
ISSN
0022-2437
eISSN
1547-7193
DOI
10.1177/002224377701400320
Publisher site
See Article on Publisher Site

Abstract

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.

Journal

Journal of Marketing ResearchSAGE

Published: Aug 1, 1977

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