Don’t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions

Don’t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions We consider the role that gender-stereotyped behaviors play in investors’ evaluations of men- and women-owned ventures. Contrary to research suggesting that investors exhibit bias against women, we find that being a woman entrepreneur does not diminish interest by investors. Rather, our findings reveal that investors are biased against the display of feminine-stereotyped behaviors by entrepreneurs, men and women alike. Our study finds that investor decisions are driven in part by observations of gender-stereotyped behaviors and the implicit associations with the entrepreneur’s business competency, rather than the entrepreneur’s sex. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Entrepreneurship Theory and Practice SAGE

Don’t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions

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Publisher
SAGE
Copyright
© The Author(s) 2017
ISSN
1042-2587
eISSN
1540-6520
DOI
10.1177/1042258717728028
Publisher site
See Article on Publisher Site

Abstract

We consider the role that gender-stereotyped behaviors play in investors’ evaluations of men- and women-owned ventures. Contrary to research suggesting that investors exhibit bias against women, we find that being a woman entrepreneur does not diminish interest by investors. Rather, our findings reveal that investors are biased against the display of feminine-stereotyped behaviors by entrepreneurs, men and women alike. Our study finds that investor decisions are driven in part by observations of gender-stereotyped behaviors and the implicit associations with the entrepreneur’s business competency, rather than the entrepreneur’s sex.

Journal

Entrepreneurship Theory and PracticeSAGE

Published: Jan 1, 2019

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