“Whoa! It’s like Spotify but for academic articles.”

Instant Access to Thousands of Journals for just $40/month

Distribution Channels of the Hotel Industry

Distribution Channels of the Hotel Industry SAGE Publications, Inc.1974DOI: 10.1177/001088047401400405 William H.Kaven Economics and Marketing Cornell University THE HOTEL INDUSTRY must be widely defined to include the broad spectrum of lodging establishments other than hotels such as motels, motor inns, tourist courts, and in some instances, rental condominiums. If we are to gain perspective necessary to define and describe the hotel industry's channels of distribution we must adopt an even broader view and see hotels as they function within the whole travel industry. No longer are the various travel venders neatly separated, for example, intro, hotel companies, transportation companies, travel agents, tour operators, and caterers. Instead there has been movement toward the development of what Kotler calls vertical marketing systems (VMS) in which hotel and transportation companies, especially airlines, work within the same corporate systems and perhaps even engage in catering operations and travel tour operations. This article defines the marketing channels found in the hotel industry and relates them to that larger framework of the travel industry. The Customer's Need for Information The endless combinations and permutations of alternative routes, transportation modes, times, and lodging accommodations make many travel decisions difficult even for the initiated. When the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cornell Hotel and Restaurant Administration Quarterly SAGE

Distribution Channels of the Hotel Industry

Abstract

Distribution Channels of the Hotel Industry SAGE Publications, Inc.1974DOI: 10.1177/001088047401400405 William H.Kaven Economics and Marketing Cornell University THE HOTEL INDUSTRY must be widely defined to include the broad spectrum of lodging establishments other than hotels such as motels, motor inns, tourist courts, and in some instances, rental condominiums. If we are to gain perspective necessary to define and describe the hotel industry's channels of distribution we must adopt an even broader view and see hotels as they function within the whole travel industry. No longer are the various travel venders neatly separated, for example, intro, hotel companies, transportation companies, travel agents, tour operators, and caterers. Instead there has been movement toward the development of what Kotler calls vertical marketing systems (VMS) in which hotel and transportation companies, especially airlines, work within the same corporate systems and perhaps even engage in catering operations and travel tour operations. This article defines the marketing channels found in the hotel industry and relates them to that larger framework of the travel industry. The Customer's Need for Information The endless combinations and permutations of alternative routes, transportation modes, times, and lodging accommodations make many travel decisions difficult even for the initiated. When the
Loading next page...
 
/lp/sage/distribution-channels-of-the-hotel-industry-HdFxzvC5H0

Sorry, we don’t have permission to share this article on DeepDyve,
but here are related articles that you can start reading right now:

Explore the DeepDyve Library

How DeepDyve Works

Spend time researching, not time worrying you’re buying articles that might not be useful.

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from Springer, Elsevier, Nature, IEEE, Wiley-Blackwell and more.

All the latest content is available, no embargo periods.

See the journals in your area

Simple and Affordable Pricing

14-day free trial. Cancel anytime, with a 30-day money-back guarantee.

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches

$40/month

Best Deal — 25% off

Annual Plan

  • All the features of the Professional Plan, but for 25% off!
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

$30/month
billed annually