Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Developing Buyer-Seller Relationships

Developing Buyer-Seller Relationships Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies treat buyer-seller exchanges as discrete events, not as ongoing relationships. The authors describe a framework for developing buyer-seller relationships that affords a vantage point for formulating marketing strategy and for stimulating new research directions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Developing Buyer-Seller Relationships

Journal of Marketing , Volume 51 (2): 17 – Apr 1, 1987

Loading next page...
 
/lp/sage/developing-buyer-seller-relationships-ekypBKNiEG

References (82)

Publisher
SAGE
Copyright
© 1987 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224298705100202
Publisher site
See Article on Publisher Site

Abstract

Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies treat buyer-seller exchanges as discrete events, not as ongoing relationships. The authors describe a framework for developing buyer-seller relationships that affords a vantage point for formulating marketing strategy and for stimulating new research directions.

Journal

Journal of MarketingSAGE

Published: Apr 1, 1987

There are no references for this article.