Spring 2004 | V ol.46, No.3 | REPRINT SERIES California Review Management Corporate Reputations: Should You Compete on Yours? Grahame R. Dowling © 2004 by The Regents of the University of California Corporate Reputations: SHOULD YOU COMPETE ON YOURS? Grahame R. Dowling n recent years, the spotlight has been put on Corporate America in a way that has not been seen since the Great Depression. The reasons for this are: the collapse of major companies such as Enron and WorldCom; I the practices of some of the big accounting and audit ﬁrms, most notably Arthur Andersen; the performance, or lack thereof, by the corporate regulators; the questionable recommendations of analysts in some major invest- ment banking ﬁrms; and the perceived greed and complicity of some notable CEOs. Newspaper polls suggest that many investors and members of the general public no longer trust Wall Street and corporate boards. In order to try to restore the reputation of Corporate America, politicians and law makers are suggesting more stringent reporting and controls. The rise and fall of Enron is one of the more prominent examples of the creation, use of, and then destruction of a corporate reputation. While Enron was riding high,
California Management Review – SAGE
Published: Apr 1, 2004
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