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Contributors to this Issue

Contributors to this Issue ~~~~~--------------·----------------~~~~- H. H. MAYNARD, one of the most widely with headquarters in New York' City. Mr. known students of marketing, is professor of Churchill is vice-president of the John R. Hall marketing and chairman of the Department of Corporation, financial and industrial counsel, of New York. Mr. Wheeler is a distribution Business Organization, Ohio State University, counsellor, with headquarters in New York. and co-author of one of the most widely used collegiate texts on marketing. HARRY TIPPER, who takes a look into the fu­ WILLIAM H. LOUGH, for many years active ture of marketing in his article, is executive as a teacher and marketing consultant, is the vice-president of the American Manufacturers president of Trade-Ways, Inc., with headquar­ Export Association. ters in New York City. All of the other articles printed in this issue All except the first two articles in this issue were given at a session of the annual meeting are texts or abstracts of talks made by the which took as its general topic: "Recent authors at the annual meeting of the Ameri­ Changes in Marketing Methods." can Marketing Society in Atlantic City, No­ L. J. McCARTHY is director of market re­ vember 30 and December 1, 1934. All the ad­ search for the International Magazine Com­ dresses which the editors have been able to pany, New York. obtain in written form will be published, those RAYMOND BILL is the editor of Sales Man­ not in this issue being scheduled to appear in agement, New York, with a very wide acquaint­ the April issue of THE AMERICAN MARKETING ance in this field. JOURNAL. WROE ALDERSON, who was associated with The papers by HERBERT W. HEss, PAUL T. the Department of Commerce for many years, CHERINGTON, w. L. CHURCHILL AND FERDI­ is the director of Merchandising Facts, Inc., NAND C. WHEELER, were presented at a ses­ Washington, D.C. sion of the meeting under the general title, R. S. ALEXANDER is assistant professor· of "Basic Factors Affecting Marketing." Dr. Hess marketing at Columbia University and has also is professor of merchandising in the Wharton been associated with the National Recovery Ad­ School of Finance and Commerce, University ministration at Washington. of Pennsylvania. Dr. Cherington, long active in DONALD W. WHITE, is the managing editor marketing and in the affairs of the American of The Voluntary and Cooperative Groups Marketing Society, is a consulting economist Magazine, with editorial offices in New York. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Contributors to this Issue

American Marketing Journal , Volume amj-2 (1): 1 – Jan 1, 1935
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Publisher
SAGE
Copyright
© 1935 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293500200114
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Abstract

~~~~~--------------·----------------~~~~- H. H. MAYNARD, one of the most widely with headquarters in New York' City. Mr. known students of marketing, is professor of Churchill is vice-president of the John R. Hall marketing and chairman of the Department of Corporation, financial and industrial counsel, of New York. Mr. Wheeler is a distribution Business Organization, Ohio State University, counsellor, with headquarters in New York. and co-author of one of the most widely used collegiate texts on marketing. HARRY TIPPER, who takes a look into the fu­ WILLIAM H. LOUGH, for many years active ture of marketing in his article, is executive as a teacher and marketing consultant, is the vice-president of the American Manufacturers president of Trade-Ways, Inc., with headquar­ Export Association. ters in New York City. All of the other articles printed in this issue All except the first two articles in this issue were given at a session of the annual meeting are texts or abstracts of talks made by the which took as its general topic: "Recent authors at the annual meeting of the Ameri­ Changes in Marketing Methods." can Marketing Society in Atlantic City, No­ L. J. McCARTHY is director of market re­ vember 30 and December 1, 1934. All the ad­ search for the International Magazine Com­ dresses which the editors have been able to pany, New York. obtain in written form will be published, those RAYMOND BILL is the editor of Sales Man­ not in this issue being scheduled to appear in agement, New York, with a very wide acquaint­ the April issue of THE AMERICAN MARKETING ance in this field. JOURNAL. WROE ALDERSON, who was associated with The papers by HERBERT W. HEss, PAUL T. the Department of Commerce for many years, CHERINGTON, w. L. CHURCHILL AND FERDI­ is the director of Merchandising Facts, Inc., NAND C. WHEELER, were presented at a ses­ Washington, D.C. sion of the meeting under the general title, R. S. ALEXANDER is assistant professor· of "Basic Factors Affecting Marketing." Dr. Hess marketing at Columbia University and has also is professor of merchandising in the Wharton been associated with the National Recovery Ad­ School of Finance and Commerce, University ministration at Washington. of Pennsylvania. Dr. Cherington, long active in DONALD W. WHITE, is the managing editor marketing and in the affairs of the American of The Voluntary and Cooperative Groups Marketing Society, is a consulting economist Magazine, with editorial offices in New York.

Journal

American Marketing Journal – SAGE

Published: Jan 1, 1935

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