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Consuming Race

Consuming Race 569695 SREXXX10.1177/2332649215569695Sociology of Race and EthnicityBook Review book-review2015 Book Review Sociology of Race and Ethnicity 2015, Vol. 1(2) 340 –341 © American Sociological Association 2015 sre.sagepub.com Ben Pitcher Consuming Race. London: Routledge, 2014. 188 pp. ISBN 0415519691 Reviewed by: Guno Jones, Vrije Universiteit, Amsterdam DOI: 10.1177/2332649215569695 Consuming Race instantly brings a smile to the which we are all of us involved in the production reader’s face because of the highly original per- and reproduction of racial meanings in acts of spective Ben Pitcher brings to the study of the seri- everyday consumption” while suggesting “that race ous, contested, and timely issue of race and racism is very much part of the ordinary business of being in a variety of contexts. This analysis broadens our a human being in the contemporary world” (p. 144). understanding of the cultural dynamics involved in For Pitcher, “doing race” in the context global “doing” race. Racism is alive and kicking, as police capitalist consumerism is fundamentally a cultural brutality toward black youngsters in the United phenomenon and racialized meaning produced States and the debates around the “Black Pete” fig- through consumption. ure in the Netherlands (part of the Saint Nicholas “The process of consumption,” http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sociology of Race and Ethnicity SAGE

Consuming Race

Jones, Guno
Sociology of Race and Ethnicity , Volume 1 (2): 2 – Apr 1, 2015
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Publisher
SAGE
Copyright
© American Sociological Association 2015
ISSN
2332-6492
eISSN
2332-6506
DOI
10.1177/2332649215569695
Publisher site
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Abstract

569695 SREXXX10.1177/2332649215569695Sociology of Race and EthnicityBook Review book-review2015 Book Review Sociology of Race and Ethnicity 2015, Vol. 1(2) 340 –341 © American Sociological Association 2015 sre.sagepub.com Ben Pitcher Consuming Race. London: Routledge, 2014. 188 pp. ISBN 0415519691 Reviewed by: Guno Jones, Vrije Universiteit, Amsterdam DOI: 10.1177/2332649215569695 Consuming Race instantly brings a smile to the which we are all of us involved in the production reader’s face because of the highly original per- and reproduction of racial meanings in acts of spective Ben Pitcher brings to the study of the seri- everyday consumption” while suggesting “that race ous, contested, and timely issue of race and racism is very much part of the ordinary business of being in a variety of contexts. This analysis broadens our a human being in the contemporary world” (p. 144). understanding of the cultural dynamics involved in For Pitcher, “doing race” in the context global “doing” race. Racism is alive and kicking, as police capitalist consumerism is fundamentally a cultural brutality toward black youngsters in the United phenomenon and racialized meaning produced States and the debates around the “Black Pete” fig- through consumption. ure in the Netherlands (part of the Saint Nicholas “The process of consumption,”

Journal

Sociology of Race and Ethnicity – SAGE

Published: Apr 1, 2015

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