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Consumers' Evaluations of Apparel Form, Expression, and Aesthetic Quality

Consumers' Evaluations of Apparel Form, Expression, and Aesthetic Quality Using a theoretical base grounded in aesthetic literature, consumers' evaluations of apparel form, expression, and aesthetic quality are compared. Results indicate that form is more closely related to consumers' aesthetic evaluations than to qualities of expression. It also was found that evaluations of apparel form, expression, and aesthetic quality were quite similar for male and female subjects. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Clothing and Textiles Research Journal SAGE

Consumers' Evaluations of Apparel Form, Expression, and Aesthetic Quality

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References (12)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0887-302X
eISSN
1940-2473
DOI
10.1177/0887302X8900700202
Publisher site
See Article on Publisher Site

Abstract

Using a theoretical base grounded in aesthetic literature, consumers' evaluations of apparel form, expression, and aesthetic quality are compared. Results indicate that form is more closely related to consumers' aesthetic evaluations than to qualities of expression. It also was found that evaluations of apparel form, expression, and aesthetic quality were quite similar for male and female subjects.

Journal

Clothing and Textiles Research JournalSAGE

Published: Jan 1, 1989

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