Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Construct Validity: A Review of Basic Issues and Marketing Practices

Construct Validity: A Review of Basic Issues and Marketing Practices An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research SAGE

Construct Validity: A Review of Basic Issues and Marketing Practices

Journal of Marketing Research , Volume 18 (2): 13 – May 1, 1981

Loading next page...
 
/lp/sage/construct-validity-a-review-of-basic-issues-and-marketing-practices-6Pr10Kdbnm

References (63)

Publisher
SAGE
Copyright
© 1981 American Marketing Association
ISSN
0022-2437
eISSN
1547-7193
DOI
10.1177/002224378101800201
Publisher site
See Article on Publisher Site

Abstract

An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.

Journal

Journal of Marketing ResearchSAGE

Published: May 1, 1981

There are no references for this article.