S p r i n g 2 0 0 6 | V o l . 4 8 , N o . 3 | R E P R I N T S E R I E S C a l i f o rn ia Review Ma n a g e m e n t Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations Henry Chesbrough Shane Ahern Megan Finn Stephane Guerraz © 2006 by The Regents of the University of California Business Models for Technology in the Developing World: THE ROLE OF NON- GOVERNMENTAL ORGANIZATIONS Henry Chesbrough Shane Ahern Megan Finn Stephane Guerraz orget Tokyo’s schoolgirls and Milan’s fashionistas. Instead, try the world’s 4 billion poor people, the largest untapped consumer market on Earth,” write Allen Hammond and C.K. Prahalad. F The reason businesses should turn their attention to the world’s poor, they argue, is that their collective purchasing power is huge, contrary to the “myth” that the poor have no money. “In reality, low-income households collectively possess most of the buying power in many developing countries.” They cite ﬁgures showing that the 18 largest emerging and transition countries include 680 million low-income households, with
California Management Review – SAGE
Published: Apr 1, 2006
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