Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations

Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations S p r i n g 2 0 0 6 | V o l . 4 8 , N o . 3 | R E P R I N T S E R I E S C a l i f o rn ia Review Ma n a g e m e n t Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations Henry Chesbrough Shane Ahern Megan Finn Stephane Guerraz © 2006 by The Regents of the University of California Business Models for Technology in the Developing World: THE ROLE OF NON- GOVERNMENTAL ORGANIZATIONS Henry Chesbrough Shane Ahern Megan Finn Stephane Guerraz orget Tokyo’s schoolgirls and Milan’s fashionistas. Instead, try the world’s 4 billion poor people, the largest untapped consumer market on Earth,” write Allen Hammond and C.K. Prahalad. F The reason businesses should turn their attention to the world’s poor, they argue, is that their collective purchasing power is huge, contrary to the “myth” that the poor have no money. “In reality, low-income households collectively possess most of the buying power in many developing countries.” They cite figures showing that the 18 largest emerging and transition countries include 680 million low-income households, with http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png California Management Review SAGE

Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations

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Publisher
SAGE
Copyright
© 2006 The Regents of the University of California
ISSN
0008-1256
eISSN
2162-8564
D.O.I.
10.2307/41166349
Publisher site
See Article on Publisher Site

Abstract

S p r i n g 2 0 0 6 | V o l . 4 8 , N o . 3 | R E P R I N T S E R I E S C a l i f o rn ia Review Ma n a g e m e n t Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations Henry Chesbrough Shane Ahern Megan Finn Stephane Guerraz © 2006 by The Regents of the University of California Business Models for Technology in the Developing World: THE ROLE OF NON- GOVERNMENTAL ORGANIZATIONS Henry Chesbrough Shane Ahern Megan Finn Stephane Guerraz orget Tokyo’s schoolgirls and Milan’s fashionistas. Instead, try the world’s 4 billion poor people, the largest untapped consumer market on Earth,” write Allen Hammond and C.K. Prahalad. F The reason businesses should turn their attention to the world’s poor, they argue, is that their collective purchasing power is huge, contrary to the “myth” that the poor have no money. “In reality, low-income households collectively possess most of the buying power in many developing countries.” They cite figures showing that the 18 largest emerging and transition countries include 680 million low-income households, with

Journal

California Management ReviewSAGE

Published: Apr 1, 2006

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