Survey Research: The Basics Keith F. Punch Sage Publications: London 0761947051 (pb); 0761947043 (hb) £15.76 (pb); £42.25 (hb) Order this book? This textbook is very much a ‘how-to-do book’. It accompanies another textbook An Introduction to Social Research: Quantitative and Qualitative Methods also written by Keith Punch, published by Sage in 1998. The book consists of seven chapters and two appendices and is aimed at the student researcher and the new social researchers. The key purpose of the book is to teach small-scale quantitative methods, in other words, the questionnaire survey. “To do that, it takes a simple model of the quantitative-survey-relating- variables, dismantles it to show how it works, and illustrates it with a detailed example” (p.2). The focus of this book is on a particular kind of surveys, namely those which are: (1) small scale; (2) cross sectional; (3) based on individuals as the unit of analysis; and (4) using self- administered questionnaires. The book is a countering “the massive swing towards qualitative methods of the last 25 or so years’ (p.13) since Punch feels that there is a risk that such a central tool as survey research can be “overlooked or downgraded in the way new
Sociological Research Online – SAGE
Published: May 1, 2004
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