Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/sage/are-product-attribute-beliefs-the-only-mediator-of-advertising-effects-WMulvGzBu5
References (63)
-
M. Fishbein (1963)
An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that ObjectHuman Relations, 16
-
B. Calder (1975)
The Cognitive Foundations of Attitudes: Some Implications For Multi-Attribute ModelsACR North American Advances
-
(1977)
The Effects of Attacks and Inoculations in a Public Policy Context: A Cognitive Structure Approach -
M. Fishbein, I. Ajzen (1977)
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and ResearchContemporary Sociology, 6
-
R. Zajonc (1980)
Feeling and thinking : Preferences need no inferencesAmerican Psychologist, 35
-
(1974)
What is 'Interest' in TV Commercials?, -
M. Jahoda, M. Fishbein (1968)
Readings in attitude theory and measurementBritish Journal of Sociology, 19
-
R. Cialdini, R. Petty, J. Cacioppo (1981)
Attitude and Attitude ChangeAnnual Review of Psychology, 32
-
(1979)
A Profile of Responses to Commercials, -
R. Rosnow, R. Arms (1968)
Adding versus averaging as a stimulus-combination rule in forming impressions of groups.Journal of Personality and Social Psychology, 10
-
J. Fry, Fred Siller (1970)
A Comparison of Housewife Decision Making in Two Social ClassesJournal of Marketing Research, 7
-
(1979)
Predicting Choice with Preference Functions Estimated from Perceptions of Brands Within a Product Category -
Donald Vinson, A. Woodside, J. Sheth, Peter Bennett (1978)
Consumer and industrial buying behaviorJournal of Marketing, 42
-
J. Olson, P. Dover (1978)
Cognitive Effects of Deceptive AdvertisingJournal of Marketing Research, 15
-
H. Krugman (1965)
THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENTPublic Opinion Quarterly, 29
-
E. Rosch, B. Lloyd (1979)
Cognition and CategorizationAmerican Journal of Psychology, 92
-
A. Staats, C. Staats (1958)
Attitudes established by classical conditioning.Journal of abnormal psychology, 57 1
-
R. Lutz (1978)
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model: RejoinderJournal of Consumer Research, 4
-
A. Andreasen (1978)
The Ghetto Marketing Life Cycle: A Case of UnderachievementJournal of Marketing Research, 15
-
M. Rosenberg (1956)
Cognitive structure and attitudinal affect.Journal of abnormal psychology, 53 3
-
W. Wilkie, E. Pessemier (1973)
Issues in Marketing's use of Multi-Attribute Attitude ModelsJournal of Marketing Research, 10
-
O. Ahtola (1975)
The Vector Model of Preferences: An Alternative to the Fishbein ModelJournal of Marketing Research, 12
-
J. Platt (1964)
Strong Inference: Certain systematic methods of scientific thinking may produce much more rapid progress than others.Science, 146 3642
-
Peter Dickson, Paul Miniard (1978)
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude ModelJournal of Consumer Research, 4
-
(1977)
Repetition and Affect: Recent Empirical and Theoretical Developments," in Consumer and Industrial Buying -
Joel Cohen, M. Fishbein, O. Ahtola (1972)
The Nature and Uses of Expectancy-Value Models in Consumer Attitude ResearchJournal of Marketing Research, 9
-
A. Mitchell, J. Olson (1977)
Cognitive Effects of Advertising RepetitionACR North American Advances
-
P. Green, B. Winer, Donald Brown, K. Michels (1963)
Statistical Principles in Experimental Design -
(1977)
Dynamic Changes in the Expectancy-Value Attitude Model as a Function of Multiple Exposures to Product Information -
M. Holbrook (1978)
Beyond Attitude Structure: Toward the Informational Determinants of AttitudeJournal of Marketing Research, 15
-
R. Lutz (1978)
Attitude Change or Attitude Formation? An Unanswered Question: RejoinderJournal of Consumer Research, 4
-
S. Kosslyn (1975)
Information representation in visual imagesCognitive Psychology, 7
-
D. Stang (1975)
Effects of "mere exposure" on learning and affect.Journal of personality and social psychology, 31 1
-
(1974)
The Influences of Advertising's Affective Qualities on Consumer Response," in Buyer -
W. Wilson (1979)
Feeling more than we can know: Exposure effects without learning.Journal of Personality and Social Psychology, 37
-
H. Triandis (1971)
Attitude and attitude change -
R. Lutz (1977)
An Experimental Investigation of Causal Relations Among Cognitions, Affect, and Behavioral IntentionJournal of Consumer Research, 3
-
Neil Beckwith (1979)
1979 educators' conference proceedings -
R. Harris (1983)
Information processing research in advertising -
Robert Osterhouse, T. Brock (1970)
Distraction Increases Yielding to Propaganda by Inhibiting Counterarguing.Journal of Personality and Social Psychology, 15
-
John Anderson (1976)
Language, Memory, and Thought -
J. Howard, W. Belson (1967)
The impact of television -
(1975)
Clarifying the Confusion Regarding Salience, Importance, and Determinance Concepts in Multi-Attribute Attitude Research -
Peter Wright (1979)
Concrete Action Plans in TV Messages to Increase Reading of Drug WarningsJournal of Consumer Research, 6
-
A. Harrison (1968)
Response competition, frequency, exploratory behavior, and liking.Journal of personality and social psychology, 9 4
-
R. Lutz (1975)
Changing Brand Attitudes through Modification of Cognitive StructureJournal of Consumer Research, 1
-
Dipankar Chakravarti, J. Edell, M. Gardner, S. Krishna, A. Mitchel, S. Raj, R. Srivastava, R. Redinger, R. Staelin (1978)
Attitude Change or Attitude Formation? An Unanswered Question -
M. Simon, G. Hughes, M. Ray (1976)
Buyer/Consumer Information ProcessingJournal of Marketing, 40
-
E. Rosch (1978)
Principles of Categorization -
R. Lutz, John Swasy (1977)
Integrating Cognitive Structure and Cognitive Response Approaches to Monitoring Communications EffectsACR North American Advances
-
M. Matlin (1970)
Response competition as a mediating factor in the frequency-affect relationship.Journal of personality and social psychology, 16 3
-
N. Cantor, W. Mischel (1977)
Traits as prototypes: Effects on recognition memory.Journal of Personality and Social Psychology, 35
-
A. Paivio (1972)
Imagery and verbal processes -
W. Perreault, William Darden (1975)
Unequal Cell Sizes in Marketing Experiments: Use of the General Linear HypothesisJournal of Marketing Research, 12
-
B. Calder (1978)
Cognitive Response, Imagery, and Scripts: What Is the Cognitive Basis of Attitude?ACR North American Advances
-
D. Berlyne (1970)
Novelty, complexity, and hedonic valuePerception & Psychophysics, 8
-
N. Timm, J. Carlson (1975)
Analysis of Variance Through Full Rank Models. -
J. Rossiter, Larry Percy (1978)
Visual Imaging Ability As a Mediator of Advertising ResponseACR North American Advances
-
M. Mazis, J. Adkinson (1976)
An Experimental Evaluation of a Proposed Corrective Advertising RemedyJournal of Marketing Research, 13
-
Daniel Katz (1955)
Handbook of Social Psychology.Psychological Bulletin
-
R. Zajonc (1968)
Attitudinal effects of mere exposure.Journal of Personality and Social Psychology, 9
-
R. Kirk (1970)
Experimental Design: Procedures for the Behavioral Sciences -
Paul Miniard, Joel Cohen (1979)
Isolating Attitudinal and Normative Influences in Behavioral Intentions ModelsJournal of Marketing Research, 16
- Publisher
- SAGE
- Copyright
- © 1981 American Marketing Association
- ISSN
- 0022-2437
- eISSN
- 1547-7193
- DOI
- 10.1177/002224378101800306
- Publisher site
- See Article on Publisher Site
Abstract
Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand attitudes was exmained in the context of an advertising effects study. To manipulate product attribute beliefs and to create settings in which other mediation processes might occur, the authors exposed subjects to simple advertisements that contained either a verbal claim or visual information. Level of repetition also was varied. As expected, product attribute beliefs mediated attitude formation. However, another variable, termed attitude toward the advertisement, also mediated brand attitudes and purchase intentions. The authors discuss alternative explanations for the results and offer suggestions for future research.
Journal
Journal of Marketing Research – SAGE
Published: Aug 1, 1981