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An emergent algorithmic culture: The data-ization of online fandom in China

An emergent algorithmic culture: The data-ization of online fandom in China The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicting online fandom on Weibo, a massive Chinese social media platform, I portray the data-ization of online fandom in China, arguing that the traffic data has been dematerialized as new affective object in fan–object relations, while digital fan culture has been constructed into a type of algorithmic culture. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Cultural Studies SAGE

An emergent algorithmic culture: The data-ization of online fandom in China

International Journal of Cultural Studies , Volume 23 (4): 18 – Jul 1, 2020

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Publisher
SAGE
Copyright
© The Author(s) 2020
ISSN
1367-8779
eISSN
1460-356X
DOI
10.1177/1367877920908269
Publisher site
See Article on Publisher Site

Abstract

The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicting online fandom on Weibo, a massive Chinese social media platform, I portray the data-ization of online fandom in China, arguing that the traffic data has been dematerialized as new affective object in fan–object relations, while digital fan culture has been constructed into a type of algorithmic culture.

Journal

International Journal of Cultural StudiesSAGE

Published: Jul 1, 2020

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