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Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection

Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection This article presents a theoretical framework designed to provide insights about the affirmative disclosure activities of the Federal Trade Commission. This framework was developed on the basis of an intensive study of affirmative disclosure cases and includes the nature of the problem, the determination of objectives for the orders, the determination of strategy for the disclosure, the making of tactical disclosure decisions, and the outcome of the order. Additionally, this paper examines in detail the nature of the problems selected for affirmative disclosure remedies by the FTC. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Policy & Marketing SAGE

Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection

Wilkie, William L.
Journal of Public Policy & Marketing , Volume 2 (1): 13 – Jan 1, 1983
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References (1)

Publisher
SAGE
Copyright
© 1983 American Marketing Association
ISSN
0743-9156
eISSN
1547-7207
DOI
10.1177/074391568300200101
Publisher site
See Article on Publisher Site

Abstract

This article presents a theoretical framework designed to provide insights about the affirmative disclosure activities of the Federal Trade Commission. This framework was developed on the basis of an intensive study of affirmative disclosure cases and includes the nature of the problem, the determination of objectives for the orders, the determination of strategy for the disclosure, the making of tactical disclosure decisions, and the outcome of the order. Additionally, this paper examines in detail the nature of the problems selected for affirmative disclosure remedies by the FTC.

Journal

Journal of Public Policy & Marketing – SAGE

Published: Jan 1, 1983

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