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W. Wilkie (1983)
Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case SelectionJournal of Public Policy & Marketing, 2
- Publisher
- SAGE
- Copyright
- © 1985 American Marketing Association
- ISSN
- 0743-9156
- eISSN
- 1547-7207
- DOI
- 10.1177/074391568500400108
- Publisher site
- See Article on Publisher Site
Abstract
This article presents alternative types of objectives for FTC affirmative disclosure orders. The framework for this discussion was developed on the basis of an extensive study of FTC orders in this area. The paper also presents an evaluation of the outcomes of these FTC orders relative to the objectives.
Journal
Journal of Public Policy & Marketing – SAGE
Published: Jan 1, 1985