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Affirmative Disclosure at the FTC: Communication Decisions

Affirmative Disclosure at the FTC: Communication Decisions This paper builds on previous work by the author on a framework for understanding affirmative action orders by the FTC. Specifically, this paper looks at the more detailed elements of the disclosure orders, as they relate to the communication of the disclosure message to the consumer. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Policy & Marketing SAGE

Affirmative Disclosure at the FTC: Communication Decisions

Wilkie, William L.
Journal of Public Policy & Marketing , Volume 6 (1): 10 – Jan 1, 1987
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References (9)

Publisher
SAGE
Copyright
© 1987 American Marketing Association
ISSN
0743-9156
eISSN
1547-7207
DOI
10.1177/074391568700600103
Publisher site
See Article on Publisher Site

Abstract

This paper builds on previous work by the author on a framework for understanding affirmative action orders by the FTC. Specifically, this paper looks at the more detailed elements of the disclosure orders, as they relate to the communication of the disclosure message to the consumer.

Journal

Journal of Public Policy & Marketing – SAGE

Published: Jan 1, 1987

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