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- Publisher
- SAGE
- Copyright
- Copyright © by SAGE Publications
- ISSN
- 0047-2875
- eISSN
- 1552-6763
- DOI
- 10.1177/004728758902700402
- Publisher site
- See Article on Publisher Site
Abstract
Substantial evidence exists to support the proposition that consumer perceptions and preferences should be the basis for tourism marketing and consumerpolicy. Some of this evidence is reviewed, and a general model of traveler destination awareness and choice is presented. Results of an empirical test of the model provide some supportfor the hypotheses presented in the model.
Journal
Journal of Travel Research – SAGE
Published: Apr 1, 1989