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A Contingent Valuation of the 2012 London Olympic Games

A Contingent Valuation of the 2012 London Olympic Games Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Sports Economics SAGE

A Contingent Valuation of the 2012 London Olympic Games

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References (31)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1527-0025
eISSN
1552-7794
DOI
10.1177/1527002507308769
Publisher site
See Article on Publisher Site

Abstract

Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding.

Journal

Journal of Sports EconomicsSAGE

Published: Jun 1, 2008

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