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A Contingency Framework for Understanding Ethical Decision Making in Marketing

A Contingency Framework for Understanding Ethical Decision Making in Marketing This article addresses a significant gap in the theoretical literature on marketing ethics. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical/unethical decisions. A contingency framework is recommended as a starting point for the development of a theory of ethical/unethical actions in organizational environments. This model demonstrates how previous research can be integrated to reveal that ethical/unethical decisions are moderated by individual factors, significant others within the organizational setting, and opportunity for action. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

A Contingency Framework for Understanding Ethical Decision Making in Marketing

Journal of Marketing , Volume 49 (3): 10 – Jun 1, 1985

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References (40)

Publisher
SAGE
Copyright
© 1985 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224298504900308
Publisher site
See Article on Publisher Site

Abstract

This article addresses a significant gap in the theoretical literature on marketing ethics. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical/unethical decisions. A contingency framework is recommended as a starting point for the development of a theory of ethical/unethical actions in organizational environments. This model demonstrates how previous research can be integrated to reveal that ethical/unethical decisions are moderated by individual factors, significant others within the organizational setting, and opportunity for action.

Journal

Journal of MarketingSAGE

Published: Jun 1, 1985

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