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Phonetic symbolism re-examined

A number of previous observations and experiments in phonetic symbolism have been reviewed, and their methods of investigation and their rationale for existence or nonexistence of phonetic symbolism summarized. A series of 3 experiments by Taylor and Taylor were briefly presented. The present paper draws readers' attention to their experimental result that the same sound is associated with different meanings in different languages. The existence of phonetic symbolism on nonspatial dimensions is pointed out. A new rationale of phonetic symbolism has been suggested to account for these results, along with 2 ways to test this rationale. Finally, a few applications of these findings in phonetic symbolism have been proposed. (18 ref.) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychological Bulletin PsycARTICLES®

Phonetic symbolism re-examined

Abstract

A number of previous observations and experiments in phonetic symbolism have been reviewed, and their methods of investigation and their rationale for existence or nonexistence of phonetic symbolism summarized. A series of 3 experiments by Taylor and Taylor were briefly presented. The present paper draws readers' attention to their experimental result that the same sound is associated with different meanings in different languages. The existence of phonetic symbolism on nonspatial dimensions is pointed out. A new rationale of phonetic symbolism has been suggested to account for these results, along with 2 ways to test this rationale. Finally, a few applications of these findings in phonetic symbolism have been proposed. (18 ref.)
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