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Leadership, Brand and Reputation in Public Services

Leadership, Brand and Reputation in Public Services Charlotte Housden Hodes Solutions Consulting ublic services are continuing to go through a hide things. I think this is an irresistible trend. And it’s a healthy trend.’ Transparency and openness is therefore vital. Leaders in public services need be seen to be squeaky clean, since their (and the organisation’s), very essence is born out of public funds or charitable donations. The public are becoming more and more inquisitive about who gets what, when and how. So it is becoming increasingly important for leaders to be clear about their purpose and act this out with integrity. However, there will always be some for whom the end justifies the means. Groucho Marx once said ‘the secret of success in business is honesty and fair dealing. If you can fake that, you’ve got it made’. And, as they say, perception is often reality. In our age of celebrity and personality, leaders are expected to be ambassadors, providing media friendly sound bites to support their organisation’s cause. A leader’s own personal brand therefore time of great change. We live in an age of media saturation, communication overload and instant gratification, where the public expect government institutions, charitable trusts and organisations to be http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The International Journal of Leadership in Public Services Pier Professional

Leadership, Brand and Reputation in Public Services

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Publisher
Pier Professional
Copyright
Copyright © 2006 by Pier Professional Limited
ISSN
1747-9886
eISSN
2042-8642
Publisher site
See Article on Publisher Site

Abstract

Charlotte Housden Hodes Solutions Consulting ublic services are continuing to go through a hide things. I think this is an irresistible trend. And it’s a healthy trend.’ Transparency and openness is therefore vital. Leaders in public services need be seen to be squeaky clean, since their (and the organisation’s), very essence is born out of public funds or charitable donations. The public are becoming more and more inquisitive about who gets what, when and how. So it is becoming increasingly important for leaders to be clear about their purpose and act this out with integrity. However, there will always be some for whom the end justifies the means. Groucho Marx once said ‘the secret of success in business is honesty and fair dealing. If you can fake that, you’ve got it made’. And, as they say, perception is often reality. In our age of celebrity and personality, leaders are expected to be ambassadors, providing media friendly sound bites to support their organisation’s cause. A leader’s own personal brand therefore time of great change. We live in an age of media saturation, communication overload and instant gratification, where the public expect government institutions, charitable trusts and organisations to be

Journal

The International Journal of Leadership in Public ServicesPier Professional

Published: Jun 1, 2006

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