Quality, Rhetoric, and Choric Regression: Revisiting Zen and the Art of Motorcycle Maintenance

Quality, Rhetoric, and Choric Regression: Revisiting Zen and the Art of Motorcycle Maintenance abstract: In this article, I reexamine quality and rhetoric in Robert M. Pirsig’s Zen and the Art of Motorcycle Maintenance through Julia Kristeva’s semiotic chora . To that end, I review three analyses of Pirsig’s novel, reinscribe quality as a prediscursive experience of undifferentiated wholeness, argue that regression back into Kristeva’s chora is one way to recover this prediscursive experience, and hypothesize that the rhetoric of Zen is an unstable discourse in which prediscursive energies from the chora disrupt and realign the meanings of signifiers. I conclude by generalizing my work beyond Pirsig’s novel to three concepts in rhetorical scholarship. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Philosophy and Rhetoric Penn State University Press

Quality, Rhetoric, and Choric Regression: Revisiting Zen and the Art of Motorcycle Maintenance

Philosophy and Rhetoric, Volume 50 (3) – Aug 4, 2017

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Publisher
Penn State University Press
Copyright
Copyright © The Pennsylvania State University.
ISSN
1527-2079
Publisher site
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Abstract

abstract: In this article, I reexamine quality and rhetoric in Robert M. Pirsig’s Zen and the Art of Motorcycle Maintenance through Julia Kristeva’s semiotic chora . To that end, I review three analyses of Pirsig’s novel, reinscribe quality as a prediscursive experience of undifferentiated wholeness, argue that regression back into Kristeva’s chora is one way to recover this prediscursive experience, and hypothesize that the rhetoric of Zen is an unstable discourse in which prediscursive energies from the chora disrupt and realign the meanings of signifiers. I conclude by generalizing my work beyond Pirsig’s novel to three concepts in rhetorical scholarship.

Journal

Philosophy and RhetoricPenn State University Press

Published: Aug 4, 2017

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