abstract: This article argues for closer dialogue between the work of Kenneth Burke and contemporary posthumanist philosophers, especially in the context of the small technologies of ubiquitous computing. A Burkean critique of commercial advertisements for the Motorola Droid phone demonstrates the potency of rhetorical criticism in unpacking the tropes of what I call "corporate posthumanism." Informed by contemporary posthumanist philosophers and critical theorists of technology, I depart from Burke's too-sweeping claims about technology to identify a "critical posthumanist" practice that can be found in the "check-in." By analogizing "checking in" through mobile phone technologies to canine marking strategies, I show how critical theories of technology ought to account for both the instrumentalizing and animalizing tendencies of digital media. The conclusion emphasizes the need for critical posthumanism to embrace a Burkean critique of efficiency, dramatistic analysis, and for a "definition of the animal (in a posthumanist spirit)."
Philosophy and Rhetoric – Penn State University Press
Published: May 2, 2017
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera