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The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of... Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperresponsive and experientially controlled manner. The dynamics in time and focus fueled by the reconsumed object allow emotional efficiency, as consumers optimize the search for and attainment of the emotional outcomes sought in volitional reconsumption, and facilitate existential understanding, as the linkages across past, present, and future experiences enable an active synthesis of time and promote self-reflexivity. Consumers gain richer and deeper insights into the reconsumption object itself but also an enhanced awareness of their own growth in understanding and appreciation through the lens of the reconsumption object. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Research Oxford University Press

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences

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References (132)

Publisher
Oxford University Press
Copyright
© 2011 by Journal of Consumer Research, Inc.
ISSN
0093-5301
eISSN
1537-5277
DOI
10.1086/662996
Publisher site
See Article on Publisher Site

Abstract

Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperresponsive and experientially controlled manner. The dynamics in time and focus fueled by the reconsumed object allow emotional efficiency, as consumers optimize the search for and attainment of the emotional outcomes sought in volitional reconsumption, and facilitate existential understanding, as the linkages across past, present, and future experiences enable an active synthesis of time and promote self-reflexivity. Consumers gain richer and deeper insights into the reconsumption object itself but also an enhanced awareness of their own growth in understanding and appreciation through the lens of the reconsumption object.

Journal

Journal of Consumer ResearchOxford University Press

Published: Aug 1, 2012

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