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- Publisher
- Oxford University Press
- Copyright
- © 1990 Journal of Consumer Research, Inc.
- ISSN
- 0093-5301
- eISSN
- 1537-5277
- DOI
- 10.1086/208562
- Publisher site
- See Article on Publisher Site
Abstract
Abstract An existential-phenomenological description of everyday consumer experiences of contemporary married women with children is offered. An idiographic case study provides a thick description of this phenomenon and illustrates the hermeneutic process used in the interpretation. Following the case study, three interpretive themes are presented as mutually related aspects of an experiential gestalt that is shaped by the contextual ground of participants' life-world situations. Viewed holistically, the thematic aspects exhibit several dialectical relations that can be understood in terms of the emergent meaning of free choice. The applicability of this experiential gestalt to other life-world contexts is discussed. This content is only available as a PDF. Author notes * Craig J. Thompson is a Ph.D. candidate and William B. Locander is distinguished professor of marketing, both at the Department of Marketing, Logistics, and Transportation, University of Tennessee, Knoxville, TN 37996. Howard R. Pollio is distinguished service professor of psychology at the University of Tennessee. The first author thanks the Center for the Advancement of Organizational Effectiveness at the University of Tennessee College of Business Administration for financial support; all the authors gratefully acknowledge the invaluable assistance provided by the University of Tennessee's Learning Research Center and the helpful comments of three anonymous JCR reviewers. © 1990 Journal of Consumer Research, Inc.
Journal
Journal of Consumer Research – Oxford University Press
Published: Dec 1, 1990