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- Publisher
- Oxford University Press
- Copyright
- © JOURNAL OF CONSUMER RESEARCH
- ISSN
- 0093-5301
- eISSN
- 1537-5277
- DOI
- 10.1086/208906
- Publisher site
- See Article on Publisher Site
Abstract
This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the prevailing information processing model is contrasted with an experiential view that focuses on the symbolic, hedonic, and esthetic nature of consumption. This view regards the consumption experience as a phenomenon directed toward the pursuit of fantasies, feelings, and fun.
Journal
Journal of Consumer Research – Oxford University Press
Published: Sep 1, 1982