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Recent Books in the Field of Public Opinion Research

Recent Books in the Field of Public Opinion Research International Journal of Public Opinion Research Vol. 23 No. 4 2011 The Author 2011 . Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved. doi:10 .1093 /ijpor/edr044 Advance Access publication 10 November 2011 RECENT BOOKS IN THE FIELD OF PUBLIC OPINION RESEARCH Lees-Marshment, J. (2011 ). The political marketing game. New York, NY: Palgrave Macmillan, 259 pp., ISBN 978 -0 -230 -53777 -4 . Jennifer Lees-Marshment focuses in this book on two questions: What works in political marketing, and what is the impact on our democracy? In order to answer these questions the author chose an inductive approach. She held 100 interviews with a variety of practitioners in political marketing, such as pol- iticians, journalists, strategic advisors, PR consultants, and pollsters. These practitioners came from five different countries: The US, the UK, Australia, Canada, and New Zealand. In addition, she carried out a thorough literature search in order to include the academic political marketing literature and theories in her data sets. Based on the interviews and the academic lit- erature the book shows how the political marketing game is played. The author contends that in order to win the political http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Public Opinion Research Oxford University Press

Recent Books in the Field of Public Opinion Research

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Publisher
Oxford University Press
Copyright
The Author 2011. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.
ISSN
0954-2892
eISSN
1471-6909
DOI
10.1093/ijpor/edr044
Publisher site
See Article on Publisher Site

Abstract

International Journal of Public Opinion Research Vol. 23 No. 4 2011 The Author 2011 . Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved. doi:10 .1093 /ijpor/edr044 Advance Access publication 10 November 2011 RECENT BOOKS IN THE FIELD OF PUBLIC OPINION RESEARCH Lees-Marshment, J. (2011 ). The political marketing game. New York, NY: Palgrave Macmillan, 259 pp., ISBN 978 -0 -230 -53777 -4 . Jennifer Lees-Marshment focuses in this book on two questions: What works in political marketing, and what is the impact on our democracy? In order to answer these questions the author chose an inductive approach. She held 100 interviews with a variety of practitioners in political marketing, such as pol- iticians, journalists, strategic advisors, PR consultants, and pollsters. These practitioners came from five different countries: The US, the UK, Australia, Canada, and New Zealand. In addition, she carried out a thorough literature search in order to include the academic political marketing literature and theories in her data sets. Based on the interviews and the academic lit- erature the book shows how the political marketing game is played. The author contends that in order to win the political

Journal

International Journal of Public Opinion ResearchOxford University Press

Published: Dec 10, 2011

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