Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/oxford-university-press/postassimilationist-ethnic-consumer-research-qualifications-and-NkHV3RGdjc
References (14)
-
L. Oswald (1999)
Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian ImmigrantsJournal of Consumer Research, 25
-
A. Padilla (1983)
Acculturation: Theory, Models, And Some New Findings -
E. Hirschman (1981)
American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer BehaviorJournal of Marketing, 45
-
E. Chung (2000)
Navigating the primordial soup: charting the lived worlds of the migrant consumerJournal of Consumer Marketing, 17
-
G. Ritzer (1997)
The McDonaldization Thesis: Explorations and Extensions -
L. Peñaloza (1994)
Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican ImmigrantsJournal of Consumer Research, 21
-
Melanie Wallendorf, Michael Reilly (1983)
Ethnic Migration, Assimilation, and ConsumptionJournal of Consumer Research, 10
-
Rohit Deshpandé, Wayne Hoyer, Naveen Donthu (1986)
The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic ConsumptionJournal of Consumer Research, 13
-
Søren Askegaard, Dannie Kjeldgaard (2002)
The Water Fish Swim In?: Relations Between Marketing and Culture in the Age of Globalization -
Gnliz Ger, P. Stergaard (1998)
Constructing Immigrant Identities in Consumption: Appearance Among the Turko-DanesACR North American Advances
-
Lisa Penaloza, Arlene Davila (2001)
Latinos, Inc.: The Marketing and Making of a People -
J. Sexton (1981)
Acculturation: Theory, Models and Some New Findings. AMADO M. PADILLA, ed. American Association for the Advancement of Science Selected Symposium 39American Ethnologist, 8
-
Douglas Stayman, Rohit Deshpandé (1989)
Situational Ethnicity and Consumer BehaviorJournal of Consumer Research, 16
-
Craig Thompson, S. Tambyah (1999)
Trying to Be CosmopolitanJournal of Consumer Research, 26
- Publisher
- Oxford University Press
- Copyright
- © 2005 by JOURNAL OF CONSUMER RESEARCH, Inc.
- ISSN
- 0093-5301
- eISSN
- 1537-5277
- DOI
- 10.1086/426625
- Publisher site
- See Article on Publisher Site
Abstract
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilationist consumer research. Further, we identify transnational consumer culture as an acculturative agent not identified in previous research on consumer ethnicity and question the performative model of culture swapping. Finally, the analysis supports ideas about postassimilationist ethnicity as culture consumed.
Journal
Journal of Consumer Research – Oxford University Press
Published: Jun 1, 2005