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AbstractRonald Inglehart's Postmaterialism thesis has undoubtedly been one of the mostinfluential ideas in cross-national and cross-temporal research on politicalbehavior over the past two decades. The wide-ranging debate and criticismgenerated by the Inglehart thesis has focused both on theoretical issuesconcerning the nature of values and on methodological issues concerning themeasurement of Materialism and Postmaterialism, particularly the method forranking individual responses. Using a data set that employed both the originalranking method for measuring values and an alternative rating method, we explorethe dimensional structure of these values and discuss the implications ofdifferences between the two measurement strategies. The two-dimensional solutionprovided by the rating method is, we argue, a more theoretically appropriate wayof understanding Materialist and Postmaterialist values than the notion of asingle conflict dimension, since it allows for a more flexible and realisticaccount of the choices made by most social actors—choices which mayrepresent both Materialism and Postmaterialism.
International Journal of Public Opinion Research – Oxford University Press
Published: Oct 1, 1994
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