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IDEOLOGY IN THE PUBLIC'S CONCEPTUALIZATION OF THE 1964 ELECTION

IDEOLOGY IN THE PUBLIC'S CONCEPTUALIZATION OF THE 1964 ELECTION Abstract This article examines two related propositions: Whether the proportion of the electorate construing politics in ideological terms remains fairly constant from one election to the next—that is, whether ideological thinking is influenced by characteristics of the voter rather than characteristics of the political environment; and whether the 1964 election, defined by Goldwater as an ideological plebiscite, was perceived by the public in these terms. The analysis, based on Survey Research Center data, suggests that, indeed, “the voters understood Goldwater only too well,” and casts doubt on the hypothesis that ideological thinking is an invariant attribute of voters. This content is only available as a PDF. Author notes *We are grateful to Mr. Robert Weeks for assistance in several computer runs, to Raymond E. Wolfinger and John W. Meyer for helpful advice, to Berit Sellevold and Leona Semon for typing services at various stages of preparation, and to the Stanford Computation Center for numerous forms of assistance. The data utilized in this study were made available by the Inter-University Consortium for Political Research. The data were originally collected by the Survey Research Center of the University of Michigan. Neither the Center nor the Consortium bears any responsibility for the analyses or interpretations presented here. © 1969, the American Association for Public Opinion Research http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Public Opinion Quarterly Oxford University Press

IDEOLOGY IN THE PUBLIC'S CONCEPTUALIZATION OF THE 1964 ELECTION

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Publisher
Oxford University Press
Copyright
Copyright © 2021 American Association for Public Opinion Research
ISSN
0033-362X
eISSN
1537-5331
DOI
10.1086/267721
Publisher site
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Abstract

Abstract This article examines two related propositions: Whether the proportion of the electorate construing politics in ideological terms remains fairly constant from one election to the next—that is, whether ideological thinking is influenced by characteristics of the voter rather than characteristics of the political environment; and whether the 1964 election, defined by Goldwater as an ideological plebiscite, was perceived by the public in these terms. The analysis, based on Survey Research Center data, suggests that, indeed, “the voters understood Goldwater only too well,” and casts doubt on the hypothesis that ideological thinking is an invariant attribute of voters. This content is only available as a PDF. Author notes *We are grateful to Mr. Robert Weeks for assistance in several computer runs, to Raymond E. Wolfinger and John W. Meyer for helpful advice, to Berit Sellevold and Leona Semon for typing services at various stages of preparation, and to the Stanford Computation Center for numerous forms of assistance. The data utilized in this study were made available by the Inter-University Consortium for Political Research. The data were originally collected by the Survey Research Center of the University of Michigan. Neither the Center nor the Consortium bears any responsibility for the analyses or interpretations presented here. © 1969, the American Association for Public Opinion Research

Journal

Public Opinion Quarterly – Oxford University Press

Published: Jan 1, 1969

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