“Whoa! It’s like Spotify but for academic articles.”

Instant Access to Thousands of Journals for just $40/month

Eric Shiraev and Richard Sobel (2006). People and Their Opinions. Thinking Critically About Public Opinion. New York: Pearson Longman, 368 pp., ISBN 0–321–07898–5.

BOOK REVIEWS First, the surveys upon which the book is based begin in 1992 and go through 2004. It is quite possible that American values in 1992, coming at the end of a long and unnerving financial downturn, were unusually risk averse. So are young non-voters today really more thrill seeking than they were in the 1960s, for example, or more consumerist than in the 1970s? More importantly, it is difficult to interpret the results because the methods are not sufficiently well documented. A 600-question battery of values questions could produce quality data, or it could generate considerable respondent fatigue. We are not told how the surveys were conducted, what incentives were used to secure participation. Although we see a few sets of questions that are combined to form a value scale, we are given no measures of reliability, and in most cases we do not even have the questions that were used. In the end, these value scales are projected onto a two-dimensional plot that appears to be the most important dimensions to emerge from a principle component analysis, presumably of the scale scores measuring each value. Coming away from this book, I was left hoping that http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Public Opinion Research Oxford University Press

Eric Shiraev and Richard Sobel (2006). People and Their Opinions. Thinking Critically About Public Opinion. New York: Pearson Longman, 368 pp., ISBN 0–321–07898–5.

Abstract

BOOK REVIEWS First, the surveys upon which the book is based begin in 1992 and go through 2004. It is quite possible that American values in 1992, coming at the end of a long and unnerving financial downturn, were unusually risk averse. So are young non-voters today really more thrill seeking than they were in the 1960s, for example, or more consumerist than in the 1970s? More importantly, it is difficult to interpret the results because the methods are not sufficiently well documented. A 600-question battery of values questions could produce quality data, or it could generate considerable respondent fatigue. We are not told how the surveys were conducted, what incentives were used to secure participation. Although we see a few sets of questions that are combined to form a value scale, we are given no measures of reliability, and in most cases we do not even have the questions that were used. In the end, these value scales are projected onto a two-dimensional plot that appears to be the most important dimensions to emerge from a principle component analysis, presumably of the scale scores measuring each value. Coming away from this book, I was left hoping that
Loading next page...
1
 
/lp/oxford-university-press/eric-shiraev-and-richard-sobel-2006-people-and-their-opinions-thinking-0WQ6P3WAnC

Sorry, we don’t have permission to share this article on DeepDyve,
but here are related articles that you can start reading right now:

Explore the DeepDyve Library

How DeepDyve Works

Spend time researching, not time worrying you’re buying articles that might not be useful.

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from Springer, Elsevier, Nature, IEEE, Wiley-Blackwell and more.

All the latest content is available, no embargo periods.

See the journals in your area

Simple and Affordable Pricing

14-day free trial. Cancel anytime, with a 30-day money-back guarantee.

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches

$40/month

Best Deal — 25% off

Annual Plan

  • All the features of the Professional Plan, but for 25% off!
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

$30/month
billed annually