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Developmental Recognition of Consumption Symbolism

Developmental Recognition of Consumption Symbolism Abstract Communicating through consumption choices involves decoding information about others based upon observations of their consumption behavior. Using photographs of automobiles and houses, the ability to recognize consumption symbolism is examined in six age groups and compared between males/females and “higher”/“lower” social-class subjects. Grade school is found to be the time during which most consumption decoding skills are attained. This content is only available as a PDF. Author notes * " Russell W. Belk is Professor of Marketing, Kenneth D. Bahn is a doctoral student in marketing, and Robert N. Mayer is Assistant Professor of Family and Consumer Studies, all at the University of Utah, Salt Lake City, UT 84112. The authors would like to thank Professor Amy Driscoll, Michael Warren, and Susan Bahn for their help in data collection. © JOURNAL OF CONSUMER RESEARCH http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Research Oxford University Press

Developmental Recognition of Consumption Symbolism

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References (105)

Publisher
Oxford University Press
Copyright
© JOURNAL OF CONSUMER RESEARCH
ISSN
0093-5301
eISSN
1537-5277
DOI
10.1086/208892
Publisher site
See Article on Publisher Site

Abstract

Abstract Communicating through consumption choices involves decoding information about others based upon observations of their consumption behavior. Using photographs of automobiles and houses, the ability to recognize consumption symbolism is examined in six age groups and compared between males/females and “higher”/“lower” social-class subjects. Grade school is found to be the time during which most consumption decoding skills are attained. This content is only available as a PDF. Author notes * " Russell W. Belk is Professor of Marketing, Kenneth D. Bahn is a doctoral student in marketing, and Robert N. Mayer is Assistant Professor of Family and Consumer Studies, all at the University of Utah, Salt Lake City, UT 84112. The authors would like to thank Professor Amy Driscoll, Michael Warren, and Susan Bahn for their help in data collection. © JOURNAL OF CONSUMER RESEARCH

Journal

Journal of Consumer ResearchOxford University Press

Published: Jun 1, 1982

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