Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability

Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability As a method specifically intended for the study of messages, content analysis is fundamental to mass communication research. Intercoder reliability, more specifically termed intercoder agreement, is a measure of the extent to which independent judges make the same coding decisions in evaluating the characteristics of messages, and is at the heart of this method. Yet there are few standard and accessible guidelines available regarding the appropriate procedures to use to assess and report intercoder reliability, or software tools to calculate it. As a result, it seems likely that there is little consistency in how this critical element of content analysis is assessed and reported in published mass communication studies. Following a review of relevant concepts, indices, and tools, a content analysis of 200 studies utilizing content analysis published in the communication literature between 1994 and 1998 is used to characterize practices in the field. The results demonstrate that mass communication researchers often fail to assess (or at least report) intercoder reliability and often rely on percent agreement, an overly liberal index. Based on the review and these results, concrete guidelines are offered regarding procedures for assessment and reporting of this important aspect of content analysis. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Communication Research Oxford University Press

Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability

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Publisher
Oxford University Press
Copyright
Copyright © 2002 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0360-3989
eISSN
1468-2958
DOI
10.1111/j.1468-2958.2002.tb00826.x
Publisher site
See Article on Publisher Site

Abstract

As a method specifically intended for the study of messages, content analysis is fundamental to mass communication research. Intercoder reliability, more specifically termed intercoder agreement, is a measure of the extent to which independent judges make the same coding decisions in evaluating the characteristics of messages, and is at the heart of this method. Yet there are few standard and accessible guidelines available regarding the appropriate procedures to use to assess and report intercoder reliability, or software tools to calculate it. As a result, it seems likely that there is little consistency in how this critical element of content analysis is assessed and reported in published mass communication studies. Following a review of relevant concepts, indices, and tools, a content analysis of 200 studies utilizing content analysis published in the communication literature between 1994 and 1998 is used to characterize practices in the field. The results demonstrate that mass communication researchers often fail to assess (or at least report) intercoder reliability and often rely on percent agreement, an overly liberal index. Based on the review and these results, concrete guidelines are offered regarding procedures for assessment and reporting of this important aspect of content analysis.

Journal

Human Communication ResearchOxford University Press

Published: Oct 1, 2002

References

  • Beyond kappa: A review of interrater agreement measures
    Banerjee, Banerjee; Capozzoli, Capozzoli; McSweeney, McSweeney; Sinha, Sinha
  • Does Hollywood hate business or money
    Lichter, Lichter; Lichter, Lichter; Amundsom, Amundsom

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