The assumption underlying this research is that effectiveness in communication involves social perception processes. Specifically, it was predicted that effectiveness in adapting persuasive messages to recipients would be related to the complexity of the interpersonal construct system (cognitive complexity) and to the ability to represent the perspectives of others (social perspective‐taking). Fifty‐eight children ranging from second through ninth grade engaged in tasks yielding scores on the three variables under consideration. Both predictions were confirmed: effectiveness in adapting persuasive communications correlated .53 with cognitive complexity and .64 with social perspective‐taking.
Human Communication Research – Oxford University Press
Published: Dec 1, 1977