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An Experimental Test of Mail Surveys as a Tool for Social Inquiry in Russia

An Experimental Test of Mail Surveys as a Tool for Social Inquiry in Russia We present an experiment conducted in Russia testing the effectiveness of mail surveys for collecting social scientific data. Our primary focus is on testing the social exchange and economic exchange theories of mail survey participation. In addition, we randomly vary several conditions which were found to impact mail response rates in Western studies. Our findings confirm the effectiveness of the social exchange model in a non-Western context. For those exposed to all conditions our response rates were >50, indicating the viability of mail surveys from a comparative methods perspective. A rich sampling frame provides an opportunity to test for survey nonresponse bias. Our tests demonstrate only small differences between those who responded to the survey and those who did not. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Public Opinion Research Oxford University Press

An Experimental Test of Mail Surveys as a Tool for Social Inquiry in Russia

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References (26)

Publisher
Oxford University Press
Copyright
The Author 2012. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.
ISSN
0954-2892
eISSN
1471-6909
DOI
10.1093/ijpor/eds020
Publisher site
See Article on Publisher Site

Abstract

We present an experiment conducted in Russia testing the effectiveness of mail surveys for collecting social scientific data. Our primary focus is on testing the social exchange and economic exchange theories of mail survey participation. In addition, we randomly vary several conditions which were found to impact mail response rates in Western studies. Our findings confirm the effectiveness of the social exchange model in a non-Western context. For those exposed to all conditions our response rates were >50, indicating the viability of mail surveys from a comparative methods perspective. A rich sampling frame provides an opportunity to test for survey nonresponse bias. Our tests demonstrate only small differences between those who responded to the survey and those who did not.

Journal

International Journal of Public Opinion ResearchOxford University Press

Published: Jun 5, 2013

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