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676 Journal of Intellectual Property Law & Practice, 2018, Vol. 13, No. 8 IP in Review to thwart illicit trade in the USA, Mexico and China’s ‘Too many cooks spoil the broth’ is not e-commerce. Part III, written by industry experts, focuses to be applied to Chaudhry’s study of on counterfeit goods in three high-profile sectors: phar- illicit trade maceuticals, luxury goods and tobacco. Chapter 9 on luxury goods thus sets out what motivates the purchase of Nora Ho Tu Nam and Marius Schneider* ‘loxury’ (‘low luxury’ as coined by Cesareo, Pastore & Williams) and the evolving responses by companies to Handbook of Research on Counterfeiting and Illicit counterfeiting over the years. Part IV tackles a dynamic Trade that is fast becoming unavoidable to all in the field of Peggy E. Chaudhry intellectual property: illicit trade and the Internet. Starting Edward Elgar, 2017 off with a general overview of the magnitude of piracy on ISBN: 9781785366444, hard cover, pp. 496 the Internet, Part IV then discusses the impact of social Price: £180.00 media on the infringement of intellectual property rights, in particular counterfeits; the shifts caused in the music industry by technological innovations; online branding Counterfeit and illicit trade is a booming business. Even at and the presence of malwares such as ransomware and a time where law enforcement agencies are clamping malvertising on websites offering illicit products and serv- down on illicit trade with increasingly sophisticated meth- ices. The final part, Part V, discusses anti-counterfeiting ods, and manufacturers, authorities, academics and other tactics and their effectiveness. Yang and Sonmez in agencies are encouraging customers to abandon fakes, Chapter 17 review various anti-counterfeiting strategies illicit trade keeps on growing. One way put forward to and assess their efficiency. Their results are summed up in solve this problem is to adopt a multi-stakeholder per- a table, whose conciseness deserves to be highlighted. The spective in analysing the problem of illicit trade. In the other chapters in Part V discuss anti-counterfeiting tactics Handbook of Research on Counterfeiting and Illicit Trade, to diffuse consumer demands, the role of physical and the editor Peggy E. Chaudhry does so by bringing together online intermediaries used, knowingly and unknowingly, contributors from various countries and disciplines (aca- to produce, supply and distribute counterfeits, and the demia, customs authorities, the private sector, legal detection of counterfeits in the supply chain. experts .. .) to share their perspectives on the growth of Peggy E. Chaudhry’s book proves a thought-provoking illicit trade, including counterfeits and Internet piracy; the read which will appeal to those looking at crafting solu- aim of the book being to provoke discussions and assist tions to curb illicit trade, whether right-holders, policy- stakeholders to eradicate further growth in illicit trade. makers, enforcement agencies, lawyers or academics. Not The book is divided into five parts, which comprise 18 only should the multi-perspective nature of the book, in chapters. Part I discusses the need to approach illicit trade terms of both its audience and authors, be highlighted, in an innovative manner, highlighting key aspects for suc- but the practical orientation of the book is remarkable as cessful global enforcement such as understanding the well. In nearly every chapter, the authors have endeav- criminal opportunity risk for product counterfeiting, and oured to analyse the problem at hand and provide the alarming trend of using illicit trade as a front and a practical solutions. The result is a well-written, clear and conduit for money laundering and terrorist financing. The practical book, crafted under the expert hand of first two chapters highlight the connection between Chaudhry. organized crime, terrorism and illicit trade, making it clear that there is more to counterfeits than meets the eye. This doi:10.1093/jiplp/jpy080 sets the stage for the last chapter in Part I, which analyses Advance Access Publication 3 June 2018 the soft law applicable to trade-based money laundering. Part II provides an overview of governments’ initiatives *IPvocate Africa. Email: office@ipvocateafrica.com. V C The Author(s) 2018. Published by Oxford University Press. All rights reserved. Downloaded from https://academic.oup.com/jiplp/article-abstract/13/8/676/5032557 by Ed 'DeepDyve' Gillespie user on 03 July 2018
Journal of Intellectual Property Law & Practice – Oxford University Press
Published: Jun 3, 2018
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