Table of Contents

Table of Contents An Interdisciplinar y Bimonthly VOLUME: 44 ISSUE:5 FEBRUARY 2018 Journal of Consumer Research PRINT ISSN: 0093-5301 VOLUME: 44 ISSUE:5 FEBRUARY 2018 ONLINE ISSN: 1537-5277 academic.oup.com/jcr J C R Journal of Consumer Research An Interdisciplinar y Bimonthly J C R Journal of Consumer Research An Interdisciplinar y Bimonthly Forthcoming in April 2018 Multi-Stage Decision Processes: The Impact of Articles 1068 The Infl uence of Social Crowding on Brand Editorial Attribute Order on How Consumers Mentally Attachment Represent Their Choice Consumer and Object Experience in the Internet of 955 Our Vision for the Journal of Consumer Research: It’s Xun (Irene) Huang, Zhongqiang (Tak) Huang, Robert S. Wyer Jr. Rom Y. Schrift, Jeffrey R. Parker, Gal Zauberman, Shalena Srna Things: An Assemblage Theory Approach All about the Consumer 1085 Made by Mistake: When Mistakes Increase Product Donna L. Hoffman, Thomas P. Novak J. Jeffrey Inman, Margaret C. Campbell, Amna Kirmani, Creating a Consumable Past: How Memory Making Preference Linda L. Price Shapes Marketization The Effect of an Interruption on Risk Decisions Taly Reich, Daniella M. Kupor, Rosanna K. Smith Katja H. Brunk, Markus Giesler, Benjamin J. Hartmann Daniella M. Kupor, Wendy Liu, On Amir Articles 1104 Facing Dominance: Anthropomorphism and the Digital Goods Are Valued Less Than Physical Goods How the Intention to Share Can Undermine Effect of Product Face Ratio on Consumer Ozgun Atasoy, Carey K. Morewedge Enjoyment: Photo-Taking Goals and Evaluation 960 Context-Dependent Drivers of Discretionary Debt Preference of Experiences Decisions: Explaining Willingness to Borrow for Going against the Flow: The Effects of Dynamic Ahreum Maeng, Pankaj Aggarwal Alixandra Barasch, Gal Zauberman, Kristin Diehl Experiential Purchases Sensorimotor Experiences on Consumer Choice Stephanie M. Tully, Eesha Sharma Mina Kwon, Rashmi Adaval 1123 The Impact of Crowding on Calorie Consumption Happy Wife, Happy Life: Food Choices in Romantic Stefan J. Hock, Rajesh Bagchi Relationships When Two Wrongs Make a Right: Using Conjunctive 974 Standards of Beauty: The Impact of Mannequins in Jonathan Hasford, Blair Kidwell, Virginie Lopez-Kidwell Enablers to Enhance Evaluations for Extremely the Retail Context 1141 Feeling Economically Stuck: The Effect of Perceived Incongruent New Products When Public Recognition for Charitable Giving Jennifer J. Argo, Darren W. Dahl Economic Mobility and Socioeconomic Status on Theodore J. Noseworthy, Kyle B. Murray, Fabrizio Di Muro Backfi res: The Role of Independent Self-Construal Variety Seeking 991 Coke vs. Pepsi: Brand Compatibility, Relationship Bonnie Simpson, Katherine White, Juliano Laran Sunyee Yoon, Hyeongmin Christian Kim Power, and Life Satisfaction Automated Text Analysis for Consumer Research � Danielle J. Brick, Gráinne M. Fitzsimons, Tanya L. Chartrand, Tutorial in Consumer Research Ashlee Humphreys, Rebecca Jen-Hui Wang Gavan J. Fitzsimons 1157 Increasing the Power of Your Study by Increasing 1015 Delegating Decisions: Recruiting Others to Make the Effect Size Choices We Might Regret Tom Meyvis, Stijn M. J. van Osselaer Mary Steffel, Elanor F. Williams 1174 Erratum 1033 How Goal Specifi city Shapes Motivation: A Reference Points Perspective Scott G. Wallace, Jordan Etkin 1052 “I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice Chen Wang, Yanliu Huang Downloaded from https://academic.oup.com/jcr/article-abstract/44/5/i6/4801266 by Ed 'DeepDyve' Gillespie user on 16 March 2018 J JCRESE_44_5_Cover.indd 1 CRESE_44_5_Cover.indd 1 1 1/10/2018 3:59:19 PM /10/2018 3:59:19 PM http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Research Oxford University Press

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Oxford University Press
Copyright
© The Author 2018. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com
ISSN
0093-5301
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1537-5277
D.O.I.
10.1093/jcr/ucx025
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Abstract

An Interdisciplinar y Bimonthly VOLUME: 44 ISSUE:5 FEBRUARY 2018 Journal of Consumer Research PRINT ISSN: 0093-5301 VOLUME: 44 ISSUE:5 FEBRUARY 2018 ONLINE ISSN: 1537-5277 academic.oup.com/jcr J C R Journal of Consumer Research An Interdisciplinar y Bimonthly J C R Journal of Consumer Research An Interdisciplinar y Bimonthly Forthcoming in April 2018 Multi-Stage Decision Processes: The Impact of Articles 1068 The Infl uence of Social Crowding on Brand Editorial Attribute Order on How Consumers Mentally Attachment Represent Their Choice Consumer and Object Experience in the Internet of 955 Our Vision for the Journal of Consumer Research: It’s Xun (Irene) Huang, Zhongqiang (Tak) Huang, Robert S. Wyer Jr. Rom Y. Schrift, Jeffrey R. Parker, Gal Zauberman, Shalena Srna Things: An Assemblage Theory Approach All about the Consumer 1085 Made by Mistake: When Mistakes Increase Product Donna L. Hoffman, Thomas P. Novak J. Jeffrey Inman, Margaret C. Campbell, Amna Kirmani, Creating a Consumable Past: How Memory Making Preference Linda L. Price Shapes Marketization The Effect of an Interruption on Risk Decisions Taly Reich, Daniella M. Kupor, Rosanna K. Smith Katja H. Brunk, Markus Giesler, Benjamin J. Hartmann Daniella M. Kupor, Wendy Liu, On Amir Articles 1104 Facing Dominance: Anthropomorphism and the Digital Goods Are Valued Less Than Physical Goods How the Intention to Share Can Undermine Effect of Product Face Ratio on Consumer Ozgun Atasoy, Carey K. Morewedge Enjoyment: Photo-Taking Goals and Evaluation 960 Context-Dependent Drivers of Discretionary Debt Preference of Experiences Decisions: Explaining Willingness to Borrow for Going against the Flow: The Effects of Dynamic Ahreum Maeng, Pankaj Aggarwal Alixandra Barasch, Gal Zauberman, Kristin Diehl Experiential Purchases Sensorimotor Experiences on Consumer Choice Stephanie M. Tully, Eesha Sharma Mina Kwon, Rashmi Adaval 1123 The Impact of Crowding on Calorie Consumption Happy Wife, Happy Life: Food Choices in Romantic Stefan J. Hock, Rajesh Bagchi Relationships When Two Wrongs Make a Right: Using Conjunctive 974 Standards of Beauty: The Impact of Mannequins in Jonathan Hasford, Blair Kidwell, Virginie Lopez-Kidwell Enablers to Enhance Evaluations for Extremely the Retail Context 1141 Feeling Economically Stuck: The Effect of Perceived Incongruent New Products When Public Recognition for Charitable Giving Jennifer J. Argo, Darren W. Dahl Economic Mobility and Socioeconomic Status on Theodore J. Noseworthy, Kyle B. Murray, Fabrizio Di Muro Backfi res: The Role of Independent Self-Construal Variety Seeking 991 Coke vs. Pepsi: Brand Compatibility, Relationship Bonnie Simpson, Katherine White, Juliano Laran Sunyee Yoon, Hyeongmin Christian Kim Power, and Life Satisfaction Automated Text Analysis for Consumer Research � Danielle J. Brick, Gráinne M. Fitzsimons, Tanya L. Chartrand, Tutorial in Consumer Research Ashlee Humphreys, Rebecca Jen-Hui Wang Gavan J. Fitzsimons 1157 Increasing the Power of Your Study by Increasing 1015 Delegating Decisions: Recruiting Others to Make the Effect Size Choices We Might Regret Tom Meyvis, Stijn M. J. van Osselaer Mary Steffel, Elanor F. Williams 1174 Erratum 1033 How Goal Specifi city Shapes Motivation: A Reference Points Perspective Scott G. Wallace, Jordan Etkin 1052 “I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice Chen Wang, Yanliu Huang Downloaded from https://academic.oup.com/jcr/article-abstract/44/5/i6/4801266 by Ed 'DeepDyve' Gillespie user on 16 March 2018 J JCRESE_44_5_Cover.indd 1 CRESE_44_5_Cover.indd 1 1 1/10/2018 3:59:19 PM /10/2018 3:59:19 PM

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Journal of Consumer ResearchOxford University Press

Published: Feb 1, 2018

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