Efficacy constructs in media use and effects: organizing and appraising the literature

Skurka, Chris; Troy, Cassandra; Cui, Zheng; Gil de Zúñiga, Homero

Annals of the International Communication AssociationJan 2, 2023

Efficacy constructs in media use and effects: organizing and appraising the literature - Part 1

Efficacy constructs in media use and effects: organizing and appraising the literature - Part 2

Efficacy constructs in media use and effects: organizing and appraising the literature - Part 3

Efficacy constructs in media use and effects: organizing and appraising the literature - Part 4

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