A Letter to Roberto

A Letter to Roberto Michael Novak THE FOLLOWING LETTER is entirely fictional.I never engaged in such a correspondence with any business leader. Still, if I had been asked such questions, this is how I would have responded. (In various writings, I've made similar points.) Just the same, I would like to dedicate this letter to Mr. Roberto Goizueta, former president and CEO of Coca-Cola Corporation, a fine Catholic (whose son Roberto Jr.has become a prominent theologian), and one of the most admired corporate leaders in recent American history. Just before his untimely death in 1997, Mr. Goizueta invited me to spend a private hour with him, before taking questions from his top executives over lunch. He was an early fan of The Spirit of Democratic Capitalism and Business as a Calling. This was our only contact. Under Goizueta's leadership (1981­1997), the value of Coca-Cola stock multiplied many times over from $4.3 billion to $180 billion (3500 percent). Seldom has one company increased its value in such a steady way over so long a period of logos 3:4 fall 2000 a letter to roberto years.This success yielded a significant growth to the many universities,museums,charities,pension funds,and other institutions of civil society that have invested http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logos: A Journal of Catholic Thought and Culture Logos: Journal of Catholic Thought & Culture

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Publisher
Logos: Journal of Catholic Thought & Culture
Copyright
Copyright © 2000 The University of St. Thomas.
ISSN
1533-791X
Publisher site
See Article on Publisher Site

Abstract

Michael Novak THE FOLLOWING LETTER is entirely fictional.I never engaged in such a correspondence with any business leader. Still, if I had been asked such questions, this is how I would have responded. (In various writings, I've made similar points.) Just the same, I would like to dedicate this letter to Mr. Roberto Goizueta, former president and CEO of Coca-Cola Corporation, a fine Catholic (whose son Roberto Jr.has become a prominent theologian), and one of the most admired corporate leaders in recent American history. Just before his untimely death in 1997, Mr. Goizueta invited me to spend a private hour with him, before taking questions from his top executives over lunch. He was an early fan of The Spirit of Democratic Capitalism and Business as a Calling. This was our only contact. Under Goizueta's leadership (1981­1997), the value of Coca-Cola stock multiplied many times over from $4.3 billion to $180 billion (3500 percent). Seldom has one company increased its value in such a steady way over so long a period of logos 3:4 fall 2000 a letter to roberto years.This success yielded a significant growth to the many universities,museums,charities,pension funds,and other institutions of civil society that have invested

Journal

Logos: A Journal of Catholic Thought and CultureLogos: Journal of Catholic Thought & Culture

Published: Nov 1, 2000

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