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Book Review: Creating a Transatlantic Marketplace: Government Policies and Business Strategies , by Michelle Egan. (Manchester University Press, Manchester, 2005)

Book Review: Creating a Transatlantic Marketplace: Government Policies and Business Strategies ,... Michelle Egan (ed.), Creating a Transatlantic Marketplace: Government Policies and Business Strategies (Manchester University Press, Manchester, 2005), ISBN 0-7190-7154-2 (hbk), GBP55.00 (hbk), xi+207pp. The EU­US economic relationship is among the most important in the world. Europe and America account for something over 40 per cent of world trade and a larger share of international investment. Fold in the key currency roles for both the dollar and Euro, and you have an immensely important relationship to reckon with. Both Europe and America enjoy relative affluence and are home to some of the world's largest and most recognizable multinationals. Though it is arguable whether Europe and America are the most integrated economies in the world (Canada­US would be a likely alternate candidate), it is true that the transatlantic marketplace matters. Egan and her contributors seek to explore developments via an analysis of some industries, such as airlines and telecommunications, and some issue areas, such as competition policy and mutual recognition. A key intellectual underpinning for the book is the erosion of the domestic/international policymaking divide. As Egan notes in her introduction, increased liberalization, particularly in the guise of the World Trade Organization (WTO), has helped catalyze a process that makes http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Foreign Affairs Review Kluwer Law International

Book Review: Creating a Transatlantic Marketplace: Government Policies and Business Strategies , by Michelle Egan. (Manchester University Press, Manchester, 2005)

European Foreign Affairs Review , Volume 11 (2) – Feb 1, 2006

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Publisher
Kluwer Law International
Copyright
Copyright © Kluwer Law International
ISSN
1384-6299
Publisher site
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Abstract

Michelle Egan (ed.), Creating a Transatlantic Marketplace: Government Policies and Business Strategies (Manchester University Press, Manchester, 2005), ISBN 0-7190-7154-2 (hbk), GBP55.00 (hbk), xi+207pp. The EU­US economic relationship is among the most important in the world. Europe and America account for something over 40 per cent of world trade and a larger share of international investment. Fold in the key currency roles for both the dollar and Euro, and you have an immensely important relationship to reckon with. Both Europe and America enjoy relative affluence and are home to some of the world's largest and most recognizable multinationals. Though it is arguable whether Europe and America are the most integrated economies in the world (Canada­US would be a likely alternate candidate), it is true that the transatlantic marketplace matters. Egan and her contributors seek to explore developments via an analysis of some industries, such as airlines and telecommunications, and some issue areas, such as competition policy and mutual recognition. A key intellectual underpinning for the book is the erosion of the domestic/international policymaking divide. As Egan notes in her introduction, increased liberalization, particularly in the guise of the World Trade Organization (WTO), has helped catalyze a process that makes

Journal

European Foreign Affairs ReviewKluwer Law International

Published: Feb 1, 2006

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