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The Need to Connect, Predicting Personality, and the Brain’s Reward System: Emerging Themes from the Berlin Social Media Research Workshop

The Need to Connect, Predicting Personality, and the Brain’s Reward System: Emerging Themes from... A significant portion of the global human population regularly uses social networking websites; Facebook alone has over 1.3 billion active users (Facebook, 2014). With this many people using these sites, the way that humans relate to one another and share information is fundamentally changing (Weiser, 2001). Therefore, many scientists have started asking questions about why we use these online social networks and what type of effects these sites are having on us. This research emanates from a variety of fields, including psychology and neuroscience, but also developmental science as well. At the “Social Media Research Workshop: From Brain to Behavior”, held at Freie Universität Berlin on October 24th, 2014, around 50 researchers, social media professionals, and artists, came together to discuss current and future scientific research with social media.What is social in social media? Nicole Krämer (Universität Duisberg-Essen) started the workshop by asking this simple question, and then deconstructed this question into various parts. First, she addressed social motives for using social media. A recent meta-analysis demonstrated that people are driven to use social media by two factors: (1) a need to connect and belong with others, and (2) a need to manage their reputation with others (Nadkarni & http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Developmental Science IOS Press

The Need to Connect, Predicting Personality, and the Brain’s Reward System: Emerging Themes from the Berlin Social Media Research Workshop

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Publisher
IOS Press
Copyright
Copyright © 2015 IOS Press and the authors. All rights reserved
ISSN
2192-001X
DOI
10.3233/DEV-14158
Publisher site
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Abstract

A significant portion of the global human population regularly uses social networking websites; Facebook alone has over 1.3 billion active users (Facebook, 2014). With this many people using these sites, the way that humans relate to one another and share information is fundamentally changing (Weiser, 2001). Therefore, many scientists have started asking questions about why we use these online social networks and what type of effects these sites are having on us. This research emanates from a variety of fields, including psychology and neuroscience, but also developmental science as well. At the “Social Media Research Workshop: From Brain to Behavior”, held at Freie Universität Berlin on October 24th, 2014, around 50 researchers, social media professionals, and artists, came together to discuss current and future scientific research with social media.What is social in social media? Nicole Krämer (Universität Duisberg-Essen) started the workshop by asking this simple question, and then deconstructed this question into various parts. First, she addressed social motives for using social media. A recent meta-analysis demonstrated that people are driven to use social media by two factors: (1) a need to connect and belong with others, and (2) a need to manage their reputation with others (Nadkarni &

Journal

International Journal of Developmental Science – IOS Press

Published: Aug 3, 2015

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