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Temporal Work in Strategy Making

Temporal Work in Strategy Making This paper reports on a field study of strategy making in one organization facing an industry crisis. In a comparison of five strategy projects, we observed that organizational participants struggled with competing interpretations of what might emerge in the future, what was currently at stake, and even what had happened in the past. We develop a model of temporal work in strategy making that articulates how actors resolved differences and linked their interpretations of the past, present, and future so as to construct a strategic account that enabled concrete strategic choice and action. We found that settling on a particular account required it to be coherent, plausible, and acceptable; otherwise, breakdowns resulted. Such breakdowns could impede progress, but they could also be generative in provoking a search for new interpretations and possibilities for action. The more intensely actors engaged in temporal work, the more likely the strategies departed from the status quo. Our model suggests that strategy cannot be understood as the product of more or less accurate forecasting without considering the multiple interpretations of present concerns and historical trajectories that help to constitute those forecasts. Projections of the future are always entangled with views of the past and present, and temporal work is the means by which actors construct and reconstruct the connections among them. These insights into the mechanisms of strategy making help explain the practices and conditions that produce organizational inertia and change. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Organization Science INFORMS

Temporal Work in Strategy Making

Kaplan, Sarah; Orlikowski, Wanda J.
Organization Science , Volume 24 (4): 31 – Aug 1, 2013
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References (125)

Publisher
INFORMS
Copyright
Copyright © INFORMS
Subject
Research Article
ISSN
1047-7039
eISSN
1526-5455
DOI
10.1287/orsc.1120.0792
Publisher site
See Article on Publisher Site

Abstract

This paper reports on a field study of strategy making in one organization facing an industry crisis. In a comparison of five strategy projects, we observed that organizational participants struggled with competing interpretations of what might emerge in the future, what was currently at stake, and even what had happened in the past. We develop a model of temporal work in strategy making that articulates how actors resolved differences and linked their interpretations of the past, present, and future so as to construct a strategic account that enabled concrete strategic choice and action. We found that settling on a particular account required it to be coherent, plausible, and acceptable; otherwise, breakdowns resulted. Such breakdowns could impede progress, but they could also be generative in provoking a search for new interpretations and possibilities for action. The more intensely actors engaged in temporal work, the more likely the strategies departed from the status quo. Our model suggests that strategy cannot be understood as the product of more or less accurate forecasting without considering the multiple interpretations of present concerns and historical trajectories that help to constitute those forecasts. Projections of the future are always entangled with views of the past and present, and temporal work is the means by which actors construct and reconstruct the connections among them. These insights into the mechanisms of strategy making help explain the practices and conditions that produce organizational inertia and change.

Journal

Organization Science – INFORMS

Published: Aug 1, 2013

Keywords: Keywords : temporal work ; strategy as practice ; practice lens ; cognition ; sensemaking ; interpretation ; provisional settlements ; breakdowns

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